Discovery & Context
You tell us what’s happening, what’s not working, and what success looks like. We listen, ask the right questions, and scope the engagement to your situation.
SEO Growth Audits
Find Out What's Really Holding You Back
Assessment-led services for brands that need clarity before committing to an SEO programme. Every audit delivers a prioritised roadmap tied to commercial outcomes - not a list of technical issues.
SEO Discovery Audit
A complete assessment of your organic position, competitive landscape, and total addressable market. The right starting point when you need data before investment decisions.
International SEO Audit
Identify what’s limiting visibility across regions and languages. Geo-targeting architecture, hreflang, localisation strategy, and market-specific competitor analysis.
AI & LLM Search Audit
Understand your brand’s visibility in AI-generated search answers across Google AI Mode, ChatGPT Search, and Perplexity. Our in-house AI tracking technology is available exclusively to clients.
SEOUX Performance Audit
Where SEO and UX gaps are costing you revenue. Audit the gap between organic traffic acquisition and on-site conversion performance.
See the results
See how strategic SEO and AI Search consultancy turned into measurable growth.
What we did
Long-term client engagement delivering consecutive year-on-year growth and achieving market-leader status. Work included technical SEO, strategic direction, stakeholder communication, reporting, and global stakeholder management. Multi-product focus across mutual funds, 401(k) solutions, and sustainable investing.
What they said
“Working with our company is very demanding, and there are many levels of approval to go through for work to be implemented. Carl has always been very responsive and goes beyond the typical scope of any project, providing us with all angles of technical solutions and detailed recommendations for content optimisations.”
Jennifer Xiques
Global Head of SEO
What we did
Improving B2C & B2B user journeys through query intent and optimising internal page signals.
What they said
As someone who has been doing SEO for about 10 years and having worked on companies of all shapes and sizes myself, I can tell the difference between someone who gets their hands dirty and delves into the deepest regions of your site vs an SEO “expert” who pushes a button and runs a site audit report only to tell you you have “12 duplicate title tags.” Carl is definitely the former, and whenever I need a fresh set of eyes on my site, I call him.
Brendan Baker
Director of Growth Marketing
What we did
Supporting SEO strategy and execution across a number of Apax portfolio brands.
What they said
“His knowledge base expands far beyond SEO having run many successful affiliate sites in his down time. His day-to-day work of planning and implementing SEO strategies for major, FTSE 100 brands was first class. He’ll also know the very latest news on domains, ecommerce and pretty much everything else you’ll wish to mention when it comes to running a successful business online.”
David Burgess
Operating Executive
What we did
A detailed technical SEO audit assessed the platform’s architecture and server logs to uncover crawl issues and indexing gaps. The work focused on strengthening geo-specific targeting and capturing high-intent commercial queries, alongside a review of the existing JavaScript framework.
What they said
“Addressing technical SEO challenges at the global domain level requires deep expertise and strategic thinking.
Carl and his team didn’t just conduct an audit – they uncovered the infrastructure-level opportunities that were holding back our entire global platform. Their comprehensive server log analysis, technical audit, content & UX audit as well as a discovery review gave us the clarity and confidence to secure cross-divisional investment for the project.
What sets Audits.com apart is their ability to translate complex technical findings into actionable business priorities that resonate with stakeholders. Their expertise in the financial services sector, combined with their hands-on approach, turned a complex challenge into a clear roadmap for transformation across our divisions.”
Mel Poole
IG Markets (APAC+ME)
What we did
A detailed technical SEO audit assessed the platform’s architecture and server logs to uncover crawl issues and indexing gaps. The work focused on strengthening geo-specific targeting and capturing high-intent commercial queries, alongside a review of the existing JavaScript framework.
What they said
“Working with Carl has been a game changer for our SEO. He cuts through the noise, finds what really matters, and turns it into a clear, prioritised roadmap my team can execute. Within a few months we’d fixed long-standing technical issues and unlocked meaningful organic growth. ”
Oliver Garas
Head Of Digital Marketing & Website PO
What we did
Comprehensive organic search review across multiple websites within the Citation Group portfolio. Each site received a tailored analysis with prioritised recommendations, supported by group-level dashboard reporting, LLM/AI search visibility reporting via in-house technology, and content recommendations aligned to user search intent.
What they said
I’ve worked with the team at Audits a number of times over the past 10+ years. They consistently identify the key factors limiting performance and provide clear, data-led recommendations. Their support for internal teams is invaluable, and they’re always responsive, approachable, and communicate in plain English.
Maxine Green
Digital Experience Lead – The Citation Group
WHO WE WORK WITH
Senior SEO Support For Every Stakeholder
Different stakeholders need different things from SEO consultancy. Here's how we support each.
Strategic SEO Advisory
For CMOs and marketing leaders who need board-level organic strategy, not another agency retainer. We align SEO with revenue targets, report in commercial language, and work alongside your existing team.
Organic Due Diligence
For PE firms, VCs, and investors evaluating the organic asset value of acquisition targets or portfolio companies. Independent assessment of organic performance, risk, and growth potential tied to deal timelines.
Technical SEO Leadership
For investors, CMOs, and company owners, we offer comprehensive reviews of existing SEO team strategies, assessments for bringing SEO in-house, and support for software and vendor selection.
In-House Team Enablement
For founders and heads of digital who need senior SEO direction without a full-time hire. We upskill your team, structure your SEO function, and provide the strategic layer that most in-house setups lack.
How it works
Not sure which SEO audit you need?
Here’s how to choose the right starting point based on common challenges
By Industry, Vertical, and Engagement Model
Deep expertise for brands with specific challenges. Each service is led by consultants with direct experience in the vertical - not generalists applying a template.
MARKET-SPECIFIC SEO CONSULTANCY
YMYL compliance, multi-audience complexity, and regulated content that ranks.
Product, category, and catalogue optimisation for platforms generating millions of pages.
Listing pages, crawl budget management, and inventory-scale indexation.
Multi-market, multilingual, and geo-targeting strategy.
Visibility in AI-generated search across Google AI Mode, ChatGPT Search, and Perplexity.
STRATEGIC & TECHNICAL SEO
Senior SEO leadership on a flexible basis, without the full-time hire.
Technical oversight for rebrands, replatforming, and domain consolidation.
Diagnose and recover from Google update impacts.
Full organic assessment and opportunity sizing before committing to investment.
Competitive position and organic market share analysis.
Frequently asked questions
Have questions?
We have answers.
What kind of clients do you work with?
We have experience working with organisations of all sizes, from startups to global corporations. We can collaborate with existing SEO teams, development teams, and communicate SEO strategies effectively to C-suite and investor teams. Our clients understand the value of long-term strategic SEO planning and execution.
What kind of results should I expect, and how quickly?
It depends on the engagement and your starting point. A Discovery audit delivers a clear picture of your organic position, competitive gaps, and prioritised opportunities within 4 – 6 weeks. Specialist audits (algorithm recovery, migrations, international) typically deliver actionable recommendations within the same timeframe. Fractional SEO engagements are longer-term – you should expect to see measurable movement in organic performance within 3 – 6 months, with compounding gains over time. We tie every recommendation to commercial outcomes: organic revenue growth, reduced cost per acquisition, competitive market share gains, and improved conversion from organic traffic. Not rankings for the sake of rankings.
Do you implement recommendations or just advise?
Both, depending on the engagement. Discovery and specialist audits deliver strategic recommendations and prioritised roadmaps that your team executes. We brief your developers, write the tickets, and provide the technical specifications they need. In Fractional SEO engagements, we go deeper – directing execution, reviewing implementation, QA-ing changes before they go live, and adjusting the roadmap based on results. We never hand over a document and disappear. Every engagement includes a handover process designed to make sure recommendations are actually implemented, not filed away.
What platforms and tech stacks do you work with?
We work across all major platforms and frameworks. That includes enterprise CMS platforms (Adobe Experience Manager, Sitecore, Contentful, WordPress VIP), ecommerce platforms (Shopify Plus, Magento/Adobe Commerce, BigCommerce, Salesforce Commerce Cloud, WooCommerce), JavaScript frameworks (React, Next.js, Angular, Vue), and custom-built platforms. We also work with headless and composable architectures. If your platform has a search visibility challenge, we’ve most likely worked with it before. For platforms we haven’t encountered, we assess the technical architecture on its merits rather than relying on template playbooks.
How do you measure success?
We measure what matters commercially, not what looks good in an SEO dashboard. The primary metrics we track are organic revenue contribution, organic market share (measured through Share of Voice), cost per acquisition from organic versus paid channels, and conversion rate from organic traffic. We also track leading indicators – keyword visibility, crawl efficiency, indexation health, and Core Web Vitals – but these are means to an end, not the end itself. Reporting is designed for leadership and stakeholders. We present results in the context of business performance, not in the language of SEO tooling.
How is this different from hiring an SEO agency?
You’re not locked into a retainer, a junior account manager, or a 12-month contract. We provide senior-level strategic direction and prioritised recommendations your team can execute – without the overhead of a traditional agency relationship.
How much does it cost?
Engagements range from one-off Discovery audits to ongoing Fractional SEO leadership. A Discovery audit is a fixed-fee project. Fractional and specialist engagements are scoped based on complexity and duration. We’re transparent on pricing during the initial call – no proposals that take three weeks to arrive.
We already have an internal team. How does this work alongside them?
That’s the most common setup we work with. We don’t replace your team – we give them senior strategic direction, specialist expertise, and a prioritised roadmap they can execute. We also communicate directly with developers, product teams, and third-party agencies when needed, in their language. Your team keeps doing the work. We make sure it’s the right work.
We're an investor evaluating organic performance. Can you help?
Yes. We work with VC and PE firms on organic due diligence, Share of Voice analysis, and portfolio growth strategy. Whether you’re assessing an acquisition target’s organic asset value, identifying growth opportunities across a portfolio, or benchmarking a brand’s competitive position in search, we provide the data and frameworks investors need to make informed decisions. Our founder has advised global VC and PE firms directly on organic growth and due diligence.