Resolving Google Algorithmic Filters

Identifying which Google algorithm updates impact organic revenue and providing recommendations to resolve and protect organic performance.

British Airways SEO optimizationJohn Lewis SEO agency
BlackRock SEO agencyEventbrite SEOGroupon SEO agencyAviva SEO agency


What is included?


  • Full Google algorithm impact audit
  • Identification of search updates impacting organic revenue
  • Resolve algorithm filters applied by Google algorithm updates
  • Work alongside existing SEO teams as an additional set of eyes
  • Custom deliverables to align with client requirements
  • Clear roadmap with solutions prioritised and backed by data
  • Experienced team with over 20 years in the ever-changing search landscape


  • The brand has experienced rollercoaster organic performance with a YoY downward trend
  • The brand is unsure which Google algorithm update is impacting organic performance
  • The internal SEO team requires a second opinion to support internal discussions around Google algorithmic issues
  • The CMO is dissatisfied with current organic performance and needs clarification if Google algorithmic updates are the cause

Google and the search engine landscape in general is in a constant state of evolution and change. Every few months, Google will announce “Core Updates” which will see disruption in search rankings for businesses. That’s notwithstanding the introduction of new search ranking systems such as the Helpful Content Update, recent spam updates and AI Overviews, which have caused huge changes in the nature of search results and what it takes to be visible.

Keeping on top of algorithmic filters and changes in the search landscape is vitally important for business to stay ahead of the game and crucially, not fall foul of breaching Google’s guidelines.

We will ensure any key changes to search engine algorithms are communicated clearly and concisely to your business and will advise on relevant next steps to pivot strategies accordingly.


John Lewis SEO agency

Black Friday and Cyber Monday organic revenue doubled YoY.

Aviva SEO agency

Achieved simultaneous position one rankings for car, home, and life insurance.

Eventbrite SEO

Improving B2C & B2B user journeys through query intent and optimising internal page signals.

BlackRock SEO agency

Achieved market leader status in share of search through prioritisation of key initiatives.

Groupon SEO agency

Launched a global multi-website strategy to dominate Google search results.

Other SEO Services

How can we determine which Google algorithm updates are affecting our organic performance?

We conduct a full Google algorithm impact audit to identify which updates are affecting your organic revenue. This includes pinpointing specific algorithm changes and providing recommendations to mitigate their impact. We work across as many data points as possible to paint a clear picture of your websites history within Google search.

What steps can we take to protect our organic performance from future Google algorithm updates?

We provide clear, data-backed roadmaps and custom deliverables tailored to your websites / vertical needs. These include proactive strategies to stay ahead of algorithm changes, ensuring your site remains compliant with Google’s guidelines and competitive in search rankings.

How can you support our internal SEO team in managing algorithmic issues?

We work alongside your existing SEO team, offering an additional set of experienced eyes. We provide second opinions, identify algorithmic issues, and collaborate on implementing solutions to stabilise and improve organic performance. We can provide open discussion workshops to align Google algorithmic changes with business challenges.

BlackRock SEO agency
Working with our company is very demanding, and there are many levels of approval to go through for work to be implemented. Carl has always been very responsive and goes beyond the typical scope of any project, providing us with all angles of technical solutions and detailed recommendations for content optimizations.
Jennifer Xiques

Global Head of SEO

Betfair SEO Agency
I first worked with Carl as Marketing Manager at Betfair and have relied on his expertise many times since. His iGaming experience ensured we allocated our team and budget effectively for SEO. Carl's knowledge in sports betting, poker, and casino SEO helped us achieve quick technical wins while implementing a long-term strategy that benefited all products and stakeholders.

Marketing Manager

Apax SEO optimization
His knowledge base expands far beyond SEO having run many successful affiliate sites in his down time. His day-to-day work of planning and implementing SEO strategies for major, FTSE 100 brands was first class. He’ll also know the very latest news on domains, ecommerce and pretty much everything else you’ll wish to mention when It comes to running a successful business online.
David Burgess

Operating Executive

I have worked with Carl for a number of years across different verticals - ecommerce and fintech in particular. Carl understands what is required to deliver long term and sustainable SEO traffic whilst being mindful of other marketing channels and industry regulations. His straight-talking no jargon approach makes him easy to work with. And he's a top bloke to boot.
Will Wynne

Managing Director

At Memrise we have a huge and complex SEO content footprint which had over the years become, frankly, a bit of a mess. Carl did an incredible job at cutting through the complexity and prioritising a series of focused, stepwise actions that led to huge measurable improvements in a short space of time.
Ben Whately

Co-founder & Chief Strategy Officer

Eventbrite SEO
As someone who has been doing SEO for about 10 years and having worked on companies of all shapes and sizes myself, I can tell the difference between someone who gets their hands dirty and delves into the deepest regions of your site vs an SEO "expert" who pushes a button and runs a site audit report only to tell you you have "12 duplicate title tags." Carl is definitely the former, and whenever I need a fresh set of eyes on my site, I call him.
Brendan Baker

Director of Growth Marketing

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