Grow Your SEO Revenue,
Not Your SEO Task List

  • Proven SEO audits and strategies for rapid business growth in SEO.
  • Prioritise 10-20% of levers that drive compounding ROI.
  • Align SEO with other performance channels to reduce media spend.
  • Define Totallable Address Market (TAM) and increase Share of Voice (SOV).
British Airways SEO optimizationJohn Lewis SEO agency
BlackRock SEO agencyEventbrite SEOGroupon SEO agencyAviva SEO agency


SEO Audits   - Discovery, Data & Deliverables

Our team has spent over 20 years designing and implementing SEO strategies for the worlds biggest brands. End-to-end SEO consulting aligned with clients revenue goals.

How We Support Clients

SEO Discovery

Assess your current Share of Search (SOS) relative to the Total Addressable Market (TAM). Benchmark current performance and identify realistic organic revenue opportunities.

Due Diligence

Gain insights into the current genuine organic performance, risk mitigation, and market opportunities when acquiring or investing in assets.


For investors, CMOs, and company owners, we offer comprehensive reviews of existing SEO team strategies, assessments for bringing SEO in-house, and support for software and vendor selection.

Investment Strategy

Assisting you in understanding the necessary investment in SEO resources, knowledge, and technology over the next 3-5 years to achieve company targets.

20% Prioritisation

  • From SEO discovery to audit recommendations: We continually prioritise actions aligned with KPIs.
  • A large percentage of traditional SEO recommendations are a waste time for most websites. We focus on levers that drive revenue. 
  • Prioritise long term scalable SEO solutions that drive compounding returns.

Existing Team Friendly

  • Happy to work alongside existing SEO teams, developers and external third party agencies.
  • We help transition SEO in-house, strengthening your core capabilities.
  • We seamlessly complement and align with your existing team.
Discuss Project

Avoid Procurement Delays

  • No Long-Term Lock-Ins. We believe in our results, not lengthy contracts.

  • Project-Based Fees. Provide transparent and predictable pricing for each project. 

  • Accelerated Results. We accomplish in 3 months what others do in a year.


  • Engage with industry experts, not salespeople. Clear stakeholder communication with the Board, developers, third-party agencies, and investors.

  • Reporting aligned with internal company metrics. Transparent and efficient task management to enable the team to focus on company goals.

  • Flexible planning with well-defined roadmaps and deliverables.

Discuss Project


Eventbrite SEO

Improving B2C & B2B user journeys through query intent and optimising internal page signals.

BlackRock SEO agency

Achieved market leader status in share of search through prioritisation of key initiatives.

Groupon SEO agency

Launched a global multi-website strategy to dominate Google search results.

Aviva SEO agency

Achieved simultaneous position one rankings for car, home, and life insurance.

John Lewis SEO agency

Black Friday and Cyber Monday organic revenue doubled YoY.

A few of the areas of SEO services we specialise in

What kind of clients do you work with?

We have experience working with organisations of all sizes, from startups to global corporations. We can collaborate with existing SEO teams, development teams, and communicate SEO strategies effectively to C-suite and investor teams. Our clients understand the value of long-term strategic SEO planning and execution.

How long does SEO take?

The short answer will vary on your current SEO performance, competitor activity and competitiveness of your search vertical. For a more indepth answer read here: How Long Does SEO Take? 

How do I know if SEO is worth it for my brand?

A full SEO discovery audit will reveal your current share of voice in organic search, alongside identifying and prioritising key SEO opportunities, whether they are technical, content, or product-led SEO improvements

How does AI impact the performance of SEO?

There is no doubt that AI-led search will impact organic performance. Search engine results have always been changing. Your vertical and current SEO performance will determine how visible you are within AI search results. For more information visit: AI and SEO.

What happens if we do not do SEO?

All websites can benefit from some form of SEO. Your business vertical and competition within the search results will determine how much SEO you need to do. If you do not invest in SEO, you will find that your competition will, leading to reduced visibility within the search results, fewer clicks, and decreased leads and revenue.

BlackRock SEO agency
Working with our company is very demanding, and there are many levels of approval to go through for work to be implemented. Carl has always been very responsive and goes beyond the typical scope of any project, providing us with all angles of technical solutions and detailed recommendations for content optimizations.
Jennifer Xiques

Global Head of SEO

Betfair SEO Agency
I first worked with Carl as Marketing Manager at Betfair and have relied on his expertise many times since. His iGaming experience ensured we allocated our team and budget effectively for SEO. Carl's knowledge in sports betting, poker, and casino SEO helped us achieve quick technical wins while implementing a long-term strategy that benefited all products and stakeholders.

Marketing Manager

Apax SEO optimization
His knowledge base expands far beyond SEO having run many successful affiliate sites in his down time. His day-to-day work of planning and implementing SEO strategies for major, FTSE 100 brands was first class. He’ll also know the very latest news on domains, ecommerce and pretty much everything else you’ll wish to mention when It comes to running a successful business online.
David Burgess

Operating Executive

I have worked with Carl for a number of years across different verticals - ecommerce and fintech in particular. Carl understands what is required to deliver long term and sustainable SEO traffic whilst being mindful of other marketing channels and industry regulations. His straight-talking no jargon approach makes him easy to work with. And he's a top bloke to boot.
Will Wynne

Managing Director

At Memrise we have a huge and complex SEO content footprint which had over the years become, frankly, a bit of a mess. Carl did an incredible job at cutting through the complexity and prioritising a series of focused, stepwise actions that led to huge measurable improvements in a short space of time.
Ben Whately

Co-founder & Chief Strategy Officer

Eventbrite SEO
As someone who has been doing SEO for about 10 years and having worked on companies of all shapes and sizes myself, I can tell the difference between someone who gets their hands dirty and delves into the deepest regions of your site vs an SEO "expert" who pushes a button and runs a site audit report only to tell you you have "12 duplicate title tags." Carl is definitely the former, and whenever I need a fresh set of eyes on my site, I call him.
Brendan Baker

Director of Growth Marketing

SEO Guides