Share of Voice (SOV) Competitor Analysis

Understanding a brand’s current Share of Voice (SOV) within their Total Addressable Market (TAM) across multiple data points.

British Airways SEO optimizationJohn Lewis SEO agency
BlackRock SEO agencyEventbrite SEOGroupon SEO agencyAviva SEO agency


What is included?


  • Share of voice (SOV) competitor analysis
  • Share of voice (SOV) current market position
  • Share of voice (SOV) category marketing position
  • Total addressable market (TAM) opportunity analysis
  • Improve business intelligence reporting
  • Support software selection for SEO reporting of SOV/TAM
  • Custom share of voice modelling
  • Data warehouse and API integrations


  • Identifying gaps in market share versus competitors
  • A private equity company requires understanding of the organic ‘size of prize’
  • Identifying new opportunities for organic growth through SOV reporting
  • Improving reporting visibility of the ‘real’ market position
  • Understanding share of voice in product/service categories
  • Maturing current business reporting into BI platforms

Share of Voice is a metric used to describe how much search engine visibility you have in comparison with your competitors on search queries that matter to your business.

Ensuring you have the right data and analysis on which competitors are outperforming you on important search terms and crucially, where the potential opportunity gaps lie is vital to organic growth.

SEO is an iterative process, and your competitors will be constantly at your heels. By constantly monitoring search visibility and keeping an eye on your competitors as well as emerging trends, we are able to provide priorisited recommendations to ensure that your brand enjoys the SOV it deserves.


Eventbrite SEO

Improving B2C & B2B user journeys through query intent and optimising internal page signals.

Aviva SEO agency

Achieved simultaneous position one rankings for car, home, and life insurance.

John Lewis SEO agency

Black Friday and Cyber Monday organic revenue doubled YoY.

Groupon SEO agency

Launched a global multi-website strategy to dominate Google search results.

BlackRock SEO agency

Achieved market leader status in share of search through prioritisation of key initiatives.

Other SEO Services

How does a Share of Voice (SOV) competitor analysis and Total Addressable Market (TAM) opportunity analysis help in defining long-term, scalable SEO opportunities for our brand?

A Share of Voice (SOV) competitor analysis helps you understand your market position relative to your competitors by measuring the percentage of overall industry visibility your brand holds in Google search results. This insight reveals areas where your competitors may be outperforming you and identifies gaps in your strategy.

The Total Addressable Market (TAM) opportunity analysis estimates the total market demand for your products or services, providing a clear picture of the potential reach and revenue opportunities. Together, these analyses inform strategic decisions on where to focus SEO efforts for maximum impact, ensuring long-term scalability and growth by targeting the most promising areas for improvement and expansion.

BlackRock SEO agency
Working with our company is very demanding, and there are many levels of approval to go through for work to be implemented. Carl has always been very responsive and goes beyond the typical scope of any project, providing us with all angles of technical solutions and detailed recommendations for content optimizations.
Jennifer Xiques

Global Head of SEO

Betfair SEO Agency
I first worked with Carl as Marketing Manager at Betfair and have relied on his expertise many times since. His iGaming experience ensured we allocated our team and budget effectively for SEO. Carl's knowledge in sports betting, poker, and casino SEO helped us achieve quick technical wins while implementing a long-term strategy that benefited all products and stakeholders.

Marketing Manager

Apax SEO optimization
His knowledge base expands far beyond SEO having run many successful affiliate sites in his down time. His day-to-day work of planning and implementing SEO strategies for major, FTSE 100 brands was first class. He’ll also know the very latest news on domains, ecommerce and pretty much everything else you’ll wish to mention when It comes to running a successful business online.
David Burgess

Operating Executive

I have worked with Carl for a number of years across different verticals - ecommerce and fintech in particular. Carl understands what is required to deliver long term and sustainable SEO traffic whilst being mindful of other marketing channels and industry regulations. His straight-talking no jargon approach makes him easy to work with. And he's a top bloke to boot.
Will Wynne

Managing Director

At Memrise we have a huge and complex SEO content footprint which had over the years become, frankly, a bit of a mess. Carl did an incredible job at cutting through the complexity and prioritising a series of focused, stepwise actions that led to huge measurable improvements in a short space of time.
Ben Whately

Co-founder & Chief Strategy Officer

Eventbrite SEO
As someone who has been doing SEO for about 10 years and having worked on companies of all shapes and sizes myself, I can tell the difference between someone who gets their hands dirty and delves into the deepest regions of your site vs an SEO "expert" who pushes a button and runs a site audit report only to tell you you have "12 duplicate title tags." Carl is definitely the former, and whenever I need a fresh set of eyes on my site, I call him.
Brendan Baker

Director of Growth Marketing

SEO Editorials