SEO Product User Experience (UX)

Great UX and product leads to great SEO performance. It is important to understand how your current UX is impacting organic revenue.

British Airways SEO optimizationJohn Lewis SEO agency
BlackRock SEO agencyEventbrite SEOGroupon SEO agencyAviva SEO agency


What is included?


  • Identify UX issues impacting organic search performance
  • Wireframes to support SEO recommendations
  • Data-led SEO and user experience integration
  • UX changes aligned with Google algorithm update performance
  • Use brand products to identify revenue-generating opportunities
  • Product-led SEO aligned with customer search intent
  • Product management and product ownership


  • The brand believes they have a great UX on the React JS framework but is unsure if it is hindering organic revenue performance
  • The brand wants to understand how to leverage great products for scalable SEO revenue improvements
  • The brand is unsure if current ‘SEO content’ recommendations, which interfere with the product, are adding organic value

Your content is ranking well for your target search queries relevant to your business and is generating traffic. But how are users engaging with your product when they land on your site?

Modern-day SEO strategies are increasingly product-led, and from a user experience point of view this means ensuring that all aspects of your site, whether it’s your content, product pages or navigation, is as clear and engaging as possible.


Aviva SEO agency

Achieved simultaneous position one rankings for car, home, and life insurance.

Groupon SEO agency

Launched a global multi-website strategy to dominate Google search results.

Eventbrite SEO

Improving B2C & B2B user journeys through query intent and optimising internal page signals.

John Lewis SEO agency

Black Friday and Cyber Monday organic revenue doubled YoY.

BlackRock SEO agency

Achieved market leader status in share of search through prioritisation of key initiatives.

Other SEO Services

How can we identify if our current UX is impacting our organic revenue performance?

We conduct thorough SEO audits to identify UX issues affecting organic search performance. This includes analysing how users engage with your content, product pages, and navigation, ensuring these elements are clear and engaging. Utilising tools such as Google Analytics, user feedback and heatmap services can provide further insights.

How can great UX and products be leveraged for scalable SEO revenue improvements?

By integrating data-led SEO with user experience strategies, we align UX changes with Google algorithm performance. We focus on enhancing all aspects of your site to maximise user engagement and conversion, driving scalable SEO revenue improvements. Focussing on brands USPs and product led SEO opportunities.

BlackRock SEO agency
Working with our company is very demanding, and there are many levels of approval to go through for work to be implemented. Carl has always been very responsive and goes beyond the typical scope of any project, providing us with all angles of technical solutions and detailed recommendations for content optimizations.
Jennifer Xiques

Global Head of SEO

Betfair SEO Agency
I first worked with Carl as Marketing Manager at Betfair and have relied on his expertise many times since. His iGaming experience ensured we allocated our team and budget effectively for SEO. Carl's knowledge in sports betting, poker, and casino SEO helped us achieve quick technical wins while implementing a long-term strategy that benefited all products and stakeholders.

Marketing Manager

Apax SEO optimization
His knowledge base expands far beyond SEO having run many successful affiliate sites in his down time. His day-to-day work of planning and implementing SEO strategies for major, FTSE 100 brands was first class. He’ll also know the very latest news on domains, ecommerce and pretty much everything else you’ll wish to mention when It comes to running a successful business online.
David Burgess

Operating Executive

I have worked with Carl for a number of years across different verticals - ecommerce and fintech in particular. Carl understands what is required to deliver long term and sustainable SEO traffic whilst being mindful of other marketing channels and industry regulations. His straight-talking no jargon approach makes him easy to work with. And he's a top bloke to boot.
Will Wynne

Managing Director

At Memrise we have a huge and complex SEO content footprint which had over the years become, frankly, a bit of a mess. Carl did an incredible job at cutting through the complexity and prioritising a series of focused, stepwise actions that led to huge measurable improvements in a short space of time.
Ben Whately

Co-founder & Chief Strategy Officer

Eventbrite SEO
As someone who has been doing SEO for about 10 years and having worked on companies of all shapes and sizes myself, I can tell the difference between someone who gets their hands dirty and delves into the deepest regions of your site vs an SEO "expert" who pushes a button and runs a site audit report only to tell you you have "12 duplicate title tags." Carl is definitely the former, and whenever I need a fresh set of eyes on my site, I call him.
Brendan Baker

Director of Growth Marketing

SEO Editorials