Proven SEO Experience Communicated Effectively

  • Commercially-driven SEO expertise.
  • Award-winning, proven SEO performance.
  • Agency, in-house, and consulting experience.
  • “Exceptional SEO consulting beyond the norm” say our clients.
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BlackRock SEO agencyEventbrite SEOGroupon SEO agencyAviva SEO agency
John Lewis SEO agencyBetfair SEO Agency



Our team has spent over 20 years designing SEO experiences for the biggest brands around the world. Now you can get expert advice, without the confusing client communication, long term contracts and generic SEO roadmaps. was established to assist brands in addressing the underperformance of their organic channels. Approximately 70% of online experiences begin with a search, yet many brands underperform and undervalue their existing organic opportunities.

Large brands often become preoccupied with the next 'big thing,' overlooking the significant untapped potential within their current online presence. was created to help realise this potential while planning for sustained, long-term organic growth.

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Full Service SEO
We offer full-service, end-to-end SEO auditing, including reporting, account management and communications, upskilling and knowledge transfer, content creation, UX, and facilitating most other digital requirements.
Client Servicing Experience
Experience with the world's largest brands and websites, adept at navigating technical complexities, managing internal politics, and communicating effectively with stakeholders at all levels.
Flexible Client Engagements
Every website and brand is at a unique stage in its SEO journey. Our bespoke SEO roadmaps and tailored collaboration with client partners are designed to flexibly meet individual client requirements.
Minimise Client Resources Required
We prioritise minimising additional workload for clients and, whenever possible, leverage existing resources without requiring further client investment.
Eliminating Unnecessary Noise
No layers of account managers, sales teams, or time-consuming meetings. Our goal is to drive website revenue as quickly as possible while communicating clearly, with our findings and recommendations backed by data.

Audits Founder, Carl Hendy

Carl has 20 years of experience in SEO, ecommerce  and digital strategy advisory roles. Carl has previously worked on digital strategies for BlackRock, British Airways, Aviva, John Lewis, O2, Eventbrite, Groupon, Marks & Spencer, NAP Group, Audley Travel and BetFair.

Carl has previously held roles as Co-Owner, Strategist, and Board Member at B-Corp awarded Reddico Digital, which was acquired by the SideShow Group in November 2021. He has also served as Global Head of SEO for the UK’s largest SEO agency and as VP of SEO for the largest independent digital marketing agency in Europe.

Carl’s work has been featured on the front page of Net magazine, BBC’s Dragons’ Den, and various online publications and podcasts. He has also acted as an advisor to a number of global Venture Capital and Private Equity companies, helping support their company portfolios for organic growth through due diligence assessments and strategic guidance.

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Founder Carl Hendy featured on the front page of the last ever issue of Net Magazine.
Carl Hendy featured on the front page of Net Magazine.

Sustainability and Community Support

We are dedicated to supporting local charities that prioritise mental well-being and ecological sustainability.