Understand Where You Stand
Assessment-led services for brands that need clarity before committing to a programme of work.
Contact us
Speak directly with Carl Hendy
No sales team. No screening call. The first conversation is with the same senior consultant who leads your engagement.
Most clients reach out when they're facing:
- Organic traffic declining or plateauing with no clear diagnosis
- A platform migration, rebrand, or international expansion on the roadmap
- Pressure from the board or investors to quantify the organic channel
- An internal team that’s strong on execution but needs senior strategic direction
Not sure where you fit? That’s fine. The first call is a 30-minute conversation to understand your situation and advise on whether we can help – with no obligation.
Keep it simple - reach out directly.
[email protected]Let’s discuss your requirements.
Frequently asked questions
Have questions?
We have answers.
Who will I actually speak to?
You’ll speak directly with Carl Hendy. There’s no sales team, no account manager screening call, and no junior consultant who then “loops in” a senior. The person you speak to on the first call is the same person who leads your engagement. That’s deliberate – it means the strategic thinking starts from the very first conversation, not after a handoff.
I'm not sure what we need yet. Is it too early to get in touch?
Not at all – that’s exactly when most clients reach out. A significant number of our engagements start with a discovery conversation where we help you define the scope before any commitment. Whether you’re a CMO trying to understand why organic performance has plateaued, a CTO planning a migration, or an investor assessing an acquisition target, the first call is about understanding your situation and advising on whether (and how) we can help.
How quickly can you start?
Most engagements begin within two weeks of scoping. For urgent situations – algorithm penalties, pre-acquisition due diligence, or migration deadlines – we can mobilise faster. We’ll give you a realistic timeline on the first call based on your specific requirements and our current availability.
Do you work with in-house teams or replace them?
We work alongside them. Most of our clients already have marketing or SEO resource internally. We provide the senior strategic direction, the technical depth, and the specialist expertise that complements what your team already does well. Your team keeps ownership of execution. We make sure they’re executing the right things, in the right order.
What does a typical engagement look like?
There’s no single template – it depends on what you need. Some clients start with a focused diagnostic to understand their organic position. Others need specialist consulting on a specific challenge like international expansion, a platform migration, or AI search readiness. Others bring us in as fractional SEO leadership on a retained basis. We’ll recommend the right model on the call, and we’ll be honest if what you need isn’t something we’re the right fit for.
How much does it cost?
Diagnostic and audit projects are fixed-fee, scoped to the complexity of your domain and competitive landscape. Specialist consulting is priced per project. Fractional leadership is a monthly retainer, typically at a fraction of the cost of a senior in-house hire. We’ll discuss scope and investment on the call so you get a number that’s specific to your situation, not a generic rate card.