Financial Services SEO Audits

Experience with market leaders such as BlackRock, Aviva, Compare the Market, and Wellington Management in providing SEO for financial services, including Technical and Strategic SEO.

SEO for financial services is one of the most competitive verticals of SEO. Outside of high competition, businesses are dealing with regulation, compliance and emerging trends in industries to keep on top off.

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Experience

What is included?

Services

Technical SEO and content auditing to ensure different audience needs are served across content types targeting institutions and private investors, for example
Site structure and taxonomy advice on different product types for different audiences
Performance optimisation on product pages to ensure a clean user experience and optimisation for conversions
Ensuring that compliance on data collection (such as pop-ups) doesn’t hinder search engine crawling
Structured data deployment on key product pages
Competitor content analysis and consultation on thought leadership content in the financial arena

Scenarios

The brand is a new player in the financial arena with a cutting-edge product and is looking for ways to stand out among the big hitters via SEO
The brand is an established player in the financial arena and is looking for ways to improve its visibility in search through technical SEO and content campaigns
The brand offers a number of products and services aimed at different audience types and is looking for ways to differentiate this to search engines in its content offering

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SEO for financial services presents brands with unique challenges in their SEO efforts given that Google is often very competitive and strict around topics that fall under the “YMYL” (“your money or your life”) umbrella.

Building on trust with your branding and how this is manifested in your SEO efforts is paramount in gaining the edge in finance SEO. This can only be achieved by first in class technical setups and content that seeks to solve users’ problems and meets their needs directly.

Results

Successful multi website domain and brand migration whilst increasing non-brand search traffic.

Improving B2C & B2B user journeys through query intent and optimising internal page signals.

Achieved simultaneous position one rankings for car, home, and life insurance.

Launched a global multi-website strategy to dominate Google search results.

Black Friday and Cyber Monday organic revenue doubled YoY.

Achieved market leader status in share of search through prioritisation of key initiatives.

Other SEO Services

Share of Voice (SOV) Competitor Audits

SGE / AI SEO Audits

SEO Training and Team Coaching

SEO Product & User Experience (UX) Audits

SEO Platform & Technology Audits

SEO Discovery Audits

SEO Channel Alignment Audits

Resolving Google Algorithm Issue Audits

Marketplace SEO Audits

International SEO Audits

Increasing Organic Traffic & Revenue Audits

Fractional SEO Service

Ecommerce SEO Audits

Domain & Website SEO Migrations Audits

Bringing SEO In-House Audits

SEO Audits

FAQs

How important is the concept of EEAT in SEO for financial services?

EEAT (Experience, Expertise, Authoritativeness and Trust) is a vital component in showing to search engines that they can allocate trust in your business. Both established brands and startups alike need to demonstrate this in their content offering and branding in order to succeed.

Is local SEO important in financial services?

Depending on the finance niche and the setup of your business, you may find that users often rely on “near me” or in “[city name]” type searches when looking for financial products. Having a Google Profile Setup as well as local landing pages to capture these searches is worth exploring.

Appreciation

Working with our company is very demanding, and there are many levels of approval to go through for work to be implemented. Carl has always been very responsive and goes beyond the typical scope of any project, providing us with all angles of technical solutions and detailed recommendations for content optimizations.

Jennifer Xiques

Global Head of SEO

Carl's ability to simplify what can seem like complex SEO concepts into actionable items is truly commendable. His clear explanations and justifications for each technical SEO task required post-audit made implementation much easier for the team. We have seen an uplift in our SEO traffic, which can easily be correlated with the deployment of Carl’s recommendations.

Daniel McLoughlin

Head Of Performance Marketing

I first worked with Carl as Marketing Manager at Betfair and have relied on his expertise many times since. His iGaming experience ensured we allocated our team and budget effectively for SEO. Carl's knowledge in sports betting, poker, and casino SEO helped us achieve quick technical wins while implementing a long-term strategy that benefited all products and stakeholders.

Rebecca Shuai

Marketing Manager

His knowledge base expands far beyond SEO having run many successful affiliate sites in his down time. His day-to-day work of planning and implementing SEO strategies for major, FTSE 100 brands was first class. He’ll also know the very latest news on domains, ecommerce and pretty much everything else you’ll wish to mention when It comes to running a successful business online.

David Burgess

Operating Executive

I have worked with Carl for a number of years across different verticals - ecommerce and fintech in particular. Carl understands what is required to deliver long term and sustainable SEO traffic whilst being mindful of other marketing channels and industry regulations. His straight-talking no jargon approach makes him easy to work with. And he's a top bloke to boot.

Will Wynne

Managing Director

At Memrise we have a huge and complex SEO content footprint which had over the years become, frankly, a bit of a mess. Carl did an incredible job at cutting through the complexity and prioritising a series of focused, stepwise actions that led to huge measurable improvements in a short space of time.

Ben Whately

Co-founder & Chief Strategy Officer

Carl has been working with our digital marketing team for a few months and has already added a lot of value. He has provided a lot of useful insights on both the technical and content sides of SEO. He always makes sure the team understands his recommendations and answers any questions very quickly. His audits and presentations are thorough yet easy to understand. We appreciate the effort Carl has put into upskilling our team.

David Berry

Head of Brand and Sponsorship

Carl's SEO expertise transformed Adthena, fixing technical issues and content gaps to increase organic traffic, top ranking positions, and conversions. His strategic thinking, technical knowledge, and user-friendly approach were key. Continuous audits and automated reports made Carl invaluable for robust SEO and growth.

Charlotte Langston

Senior Demand Generation Manager

As someone who has been doing SEO for about 10 years and having worked on companies of all shapes and sizes myself, I can tell the difference between someone who gets their hands dirty and delves into the deepest regions of your site vs an SEO "expert" who pushes a button and runs a site audit report only to tell you you have "12 duplicate title tags." Carl is definitely the former, and whenever I need a fresh set of eyes on my site, I call him.

Brendan Baker

Director of Growth Marketing