• WHAT YOU GET

Fractional SEO Services

Agency-level strategy and oversight without the high retainers or long-term commitments. Senior, commercially focused, and deployed when and where your business needs it most.


  • SEO Strategy & Roadmapping
    Focused SEO strategy with clear 3-, 6-, and 12-month roadmaps tied to commercial outcomes. Not a generic audit report that sits in a drawer, but a prioritised plan your team can execute against with defined milestones and expected impact.

  • Reporting & Performance Dashboards
    Setting up and monitoring SEO reporting that tracks what matters to leadership, not vanity metrics. Dashboards built around revenue contribution, organic market share, and the KPIs your board and investors actually care about.

  • Cross-Channel Integration
    Integrating SEO across marketing functions so it works effectively alongside PPC, CRO, UX, and wider acquisition efforts. Ensuring organic isn’t operating in a silo and that channel spend decisions are informed by the full picture.

  • Senior Guidance on Search Landscape Changes
    Senior-level interpretation of algorithm updates, AI search developments, and competitive shifts – translated into strategic adjustments tied to revenue impact. Keeping your team focused on what matters instead of reacting to every headline.

  • Board & Investor Communication
    Working directly with boards, investors, and senior leadership to align SEO strategy with marketing budgets, commercial targets, and wider business objectives. Presenting organic performance in the language of the boardroom, not the language of SEO.

  • Team Upskilling & Direction
    Providing strategic direction and mentorship to your existing marketing or SEO team. Elevating their capability so you’re building internal strength, not creating a permanent dependency on external resource.
  • SOUND FAMILIAR?

Fractional SEO Scenarios

Most fractional engagements start with one of these situations. The model flexes to fit whatever stage your business is at.


GROWTH PHASE, NO SEO LEADER
You’re scaling fast with ambitious targets and need senior SEO direction without the time or budget to hire a full-time head of SEO.

The business is growing and organic is a clear opportunity, but nobody on the team has the seniority or experience to own the strategy. You need someone who can set the direction, build the roadmap, and keep it moving – without the 6-month recruitment cycle.


PREMIUM EXPERTISE, FLEXIBLE COMMITMENT
You want access to senior SEO knowledge on a flexible basis without committing to a full-time resource or agency retainer.

You know what good SEO looks like and you don’t need a team of juniors running checklists. You need a senior practitioner who understands your commercial context, can work at your pace, and scales up or down as the business requires.


STRATEGY EXISTS, EXECUTION STALLED
You know organic is an opportunity but the strategy needs refining and nobody is driving implementation.
There’s an SEO document somewhere. Maybe a past agency left recommendations. But nothing is being executed consistently, priorities keep shifting, and the team needs someone to own the plan and hold the business accountable to delivering it.


BUDGET-CONSCIOUS GROWTH
You want to maximise your marketing budget by adding senior SEO oversight without increasing headcount.
Hiring a Head of SEO is a six-figure commitment before you add tools, training, and management time. A fractional engagement gives you the strategic output at a fraction of the cost, freeing budget for execution where it drives the most return.


INVESTOR VALIDATION & SECOND OPINION
Your investors or board want an independent assessment of the current SEO strategy and its alignment with growth targets.
The in-house team says things are on track. Leadership wants external validation. You need someone with enough experience to evaluate the strategy honestly, identify missed opportunities, and present findings to the board in terms they can act on.

Frequently asked questions

Have questions?
We have answers.

Carl Hendy SEO Consultant

Have more questions?
Speak to our founder, Carl

Book a call

See the results

See how strategic SEO and AI Search consultancy turned into measurable growth.

What we did

Long-term client engagement delivering consecutive year-on-year growth and achieving market-leader status. Work included technical SEO, strategic direction, stakeholder communication, reporting, and global stakeholder management. Multi-product focus across mutual funds, 401(k) solutions, and sustainable investing.

What they said

“Working with our company is very demanding, and there are many levels of approval to go through for work to be implemented. Carl has always been very responsive and goes beyond the typical scope of any project, providing us with all angles of technical solutions and detailed recommendations for content optimisations.”

Jennifer Xiques - BlackRock SEO
Jennifer Xiques

Global Head of SEO

What we did

Improving B2C & B2B user journeys through query intent and optimising internal page signals.

What they said

As someone who has been doing SEO for about 10 years and having worked on companies of all shapes and sizes myself, I can tell the difference between someone who gets their hands dirty and delves into the deepest regions of your site vs an SEO “expert” who pushes a button and runs a site audit report only to tell you you have “12 duplicate title tags.” Carl is definitely the former, and whenever I need a fresh set of eyes on my site, I call him.

Brendan Baker

Director of Growth Marketing

What we did

Supporting SEO strategy and execution across a number of Apax portfolio brands.

What they said

“His knowledge base expands far beyond SEO having run many successful affiliate sites in his down time. His day-to-day work of planning and implementing SEO strategies for major, FTSE 100 brands was first class. He’ll also know the very latest news on domains, ecommerce and pretty much everything else you’ll wish to mention when it comes to running a successful business online.”

David Burgess - VC SEO
David Burgess

Operating Executive

What we did

A detailed technical SEO audit assessed the platform’s architecture and server logs to uncover crawl issues and indexing gaps. The work focused on strengthening geo-specific targeting and capturing high-intent commercial queries, alongside a review of the existing JavaScript framework.

What they said

“Addressing technical SEO challenges at the global domain level requires deep expertise and strategic thinking.

Carl and his team didn’t just conduct an audit – they uncovered the infrastructure-level opportunities that were holding back our entire global platform. Their comprehensive server log analysis, technical audit, content & UX audit as well as a discovery review gave us the clarity and confidence to secure cross-divisional investment for the project.

What sets Audits.com apart is their ability to translate complex technical findings into actionable business priorities that resonate with stakeholders. Their expertise in the financial services sector, combined with their hands-on approach, turned a complex challenge into a clear roadmap for transformation across our divisions.”

Mel Poole IG
Mel Poole

IG Markets (APAC+ME)

What we did

A detailed technical SEO audit assessed the platform’s architecture and server logs to uncover crawl issues and indexing gaps. The work focused on strengthening geo-specific targeting and capturing high-intent commercial queries, alongside a review of the existing JavaScript framework.

What they said

“Working with Carl has been a game changer for our SEO. He cuts through the noise, finds what really matters, and turns it into a clear, prioritised roadmap my team can execute. Within a few months we’d fixed long-standing technical issues and unlocked meaningful organic growth. ”

Oliver Garas

Head Of Digital Marketing & Website PO

What we did

Comprehensive organic search review across multiple websites within the Citation Group portfolio. Each site received a tailored analysis with prioritised recommendations, supported by group-level dashboard reporting, LLM/AI search visibility reporting via in-house technology, and content recommendations aligned to user search intent.

What they said

I’ve worked with the team at Audits a number of times over the past 10+ years. They consistently identify the key factors limiting performance and provide clear, data-led recommendations. Their support for internal teams is invaluable, and they’re always responsive, approachable, and communicate in plain English.

Maxine Green - Citation Group
Maxine Green

Digital Experience Lead – The Citation Group

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