Understand Where You Stand
Assessment-led services for brands that need clarity before committing to a programme of work.
Agency-level strategy and oversight without the high retainers or long-term commitments. Senior, commercially focused, and deployed when and where your business needs it most.
Most fractional engagements start with one of these situations. The model flexes to fit whatever stage your business is at.
GROWTH PHASE, NO SEO LEADER
You’re scaling fast with ambitious targets and need senior SEO direction without the time or budget to hire a full-time head of SEO.
The business is growing and organic is a clear opportunity, but nobody on the team has the seniority or experience to own the strategy. You need someone who can set the direction, build the roadmap, and keep it moving – without the 6-month recruitment cycle.
PREMIUM EXPERTISE, FLEXIBLE COMMITMENT
You want access to senior SEO knowledge on a flexible basis without committing to a full-time resource or agency retainer.
You know what good SEO looks like and you don’t need a team of juniors running checklists. You need a senior practitioner who understands your commercial context, can work at your pace, and scales up or down as the business requires.
STRATEGY EXISTS, EXECUTION STALLED
You know organic is an opportunity but the strategy needs refining and nobody is driving implementation.
There’s an SEO document somewhere. Maybe a past agency left recommendations. But nothing is being executed consistently, priorities keep shifting, and the team needs someone to own the plan and hold the business accountable to delivering it.
BUDGET-CONSCIOUS GROWTH
You want to maximise your marketing budget by adding senior SEO oversight without increasing headcount.
Hiring a Head of SEO is a six-figure commitment before you add tools, training, and management time. A fractional engagement gives you the strategic output at a fraction of the cost, freeing budget for execution where it drives the most return.
Frequently asked questions
Strategic direction and senior oversight that’s difficult to hire for. Most in-house SEO roles sit at mid-level – strong on execution, but without the 20 years of cross-sector experience needed to set commercial strategy, challenge assumptions, or present to the board. A fractional engagement gives your existing team a senior layer: someone who sets the roadmap, prioritises against revenue impact, and provides the leadership interface between SEO and the rest of the business. Your team gets better, not sidelined.
Agencies assign account managers. You get a senior consultant who works inside your business, not outside it. There’s no junior team running checklists, no templated deliverables, and no retainer structure designed around billable hours. A fractional engagement means direct access to the person doing the thinking – someone who understands your commercial context, sits in your leadership meetings, and adapts the strategy as the business evolves. The output is strategic direction your team executes, not a monthly report from an external supplier.
It depends on the stage of the business. Some engagements are two days a month providing strategic oversight, roadmap reviews, and board reporting. Others are more intensive – three to four days a week during a migration, market expansion, or recovery period, then scaling back once the strategy is embedded. Most start with a focused diagnostic phase to establish where the gaps are, then move into ongoing direction. The model flexes around what the business needs, not a fixed scope of work.
In the language of the boardroom, not SEO jargon. Reporting is built around the metrics that matter to whoever’s reading it: organic revenue contribution, market share movement, customer acquisition cost, and competitive position. For PE-backed businesses, that means tying organic performance to portfolio growth targets and presenting in a format the operating team and board can act on. The goal is that leadership understands exactly what SEO is delivering and where it sits against the investment case.
See the results
What we did
Long-term client engagement delivering consecutive year-on-year growth and achieving market-leader status. Work included technical SEO, strategic direction, stakeholder communication, reporting, and global stakeholder management. Multi-product focus across mutual funds, 401(k) solutions, and sustainable investing.
What they said
“Working with our company is very demanding, and there are many levels of approval to go through for work to be implemented. Carl has always been very responsive and goes beyond the typical scope of any project, providing us with all angles of technical solutions and detailed recommendations for content optimisations.”

Global Head of SEO
What we did
Improving B2C & B2B user journeys through query intent and optimising internal page signals.
What they said
As someone who has been doing SEO for about 10 years and having worked on companies of all shapes and sizes myself, I can tell the difference between someone who gets their hands dirty and delves into the deepest regions of your site vs an SEO “expert” who pushes a button and runs a site audit report only to tell you you have “12 duplicate title tags.” Carl is definitely the former, and whenever I need a fresh set of eyes on my site, I call him.

Director of Growth Marketing
What we did
Supporting SEO strategy and execution across a number of Apax portfolio brands.
What they said
“His knowledge base expands far beyond SEO having run many successful affiliate sites in his down time. His day-to-day work of planning and implementing SEO strategies for major, FTSE 100 brands was first class. He’ll also know the very latest news on domains, ecommerce and pretty much everything else you’ll wish to mention when it comes to running a successful business online.”

Operating Executive
What we did
A detailed technical SEO audit assessed the platform’s architecture and server logs to uncover crawl issues and indexing gaps. The work focused on strengthening geo-specific targeting and capturing high-intent commercial queries, alongside a review of the existing JavaScript framework.
What they said
“Addressing technical SEO challenges at the global domain level requires deep expertise and strategic thinking.
Carl and his team didn’t just conduct an audit – they uncovered the infrastructure-level opportunities that were holding back our entire global platform. Their comprehensive server log analysis, technical audit, content & UX audit as well as a discovery review gave us the clarity and confidence to secure cross-divisional investment for the project.
What sets Audits.com apart is their ability to translate complex technical findings into actionable business priorities that resonate with stakeholders. Their expertise in the financial services sector, combined with their hands-on approach, turned a complex challenge into a clear roadmap for transformation across our divisions.”

IG Markets (APAC+ME)
What we did
A detailed technical SEO audit assessed the platform’s architecture and server logs to uncover crawl issues and indexing gaps. The work focused on strengthening geo-specific targeting and capturing high-intent commercial queries, alongside a review of the existing JavaScript framework.
What they said
“Working with Carl has been a game changer for our SEO. He cuts through the noise, finds what really matters, and turns it into a clear, prioritised roadmap my team can execute. Within a few months we’d fixed long-standing technical issues and unlocked meaningful organic growth. ”

Head Of Digital Marketing & Website PO
What we did
Comprehensive organic search review across multiple websites within the Citation Group portfolio. Each site received a tailored analysis with prioritised recommendations, supported by group-level dashboard reporting, LLM/AI search visibility reporting via in-house technology, and content recommendations aligned to user search intent.
What they said
I’ve worked with the team at Audits a number of times over the past 10+ years. They consistently identify the key factors limiting performance and provide clear, data-led recommendations. Their support for internal teams is invaluable, and they’re always responsive, approachable, and communicate in plain English.

Digital Experience Lead – The Citation Group

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