SEO Product & User Experience (UX) Audits

Great UX and product leads to great SEO performance. It is important to understand how your current UX is impacting organic revenue.

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Experience

What is included?

Services

Identify UX issues impacting organic search performance
Wireframes to support SEO recommendations
Data-led SEO and user experience integration
UX changes aligned with Google algorithm update performance
Use brand products to identify revenue-generating opportunities
Product-led SEO aligned with customer search intent
Product management and product ownership

Scenarios

The brand believes they have a great UX on the React JS framework but is unsure if it is hindering organic revenue performance
The brand wants to understand how to leverage great products for scalable SEO revenue improvements
The brand is unsure if current ‘SEO content’ recommendations, which interfere with the product, are adding organic value

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Your content is ranking well for your target search queries relevant to your business and is generating traffic. But how are users engaging with your product when they land on your site?

Modern-day SEO strategies are increasingly product-led, and from a user experience point of view this means ensuring that all aspects of your site, whether it’s your content, product pages or navigation, is as clear and engaging as possible.

Results

Achieved market leader status in share of search through prioritisation of key initiatives.

Improving B2C & B2B user journeys through query intent and optimising internal page signals.

Black Friday and Cyber Monday organic revenue doubled YoY.

Achieved simultaneous position one rankings for car, home, and life insurance.

Successful multi website domain and brand migration whilst increasing non-brand search traffic.

Launched a global multi-website strategy to dominate Google search results.

Other SEO Services

Share of Voice (SOV) Competitor Audits

SGE / AI SEO Audits

SEO Training and Team Coaching

SEO Platform & Technology Audits

SEO Discovery Audits

SEO Channel Alignment Audits

Resolving Google Algorithm Issue Audits

Marketplace SEO Audits

International SEO Audits

Increasing Organic Traffic & Revenue Audits

Fractional SEO Service

Financial Services SEO Audits

Ecommerce SEO Audits

Domain & Website SEO Migrations Audits

Bringing SEO In-House Audits

SEO Audits

FAQs

How can we identify if our current UX is impacting our organic revenue performance?

We conduct thorough SEO audits to identify UX issues affecting organic search performance. This includes analysing how users engage with your content, product pages, and navigation, ensuring these elements are clear and engaging. Utilising tools such as Google Analytics, user feedback and heatmap services can provide further insights.

How can great UX and products be leveraged for scalable SEO revenue improvements?

By integrating data-led SEO with user experience strategies, we align UX changes with Google algorithm performance. We focus on enhancing all aspects of your site to maximise user engagement and conversion, driving scalable SEO revenue improvements. Focussing on brands USPs and product led SEO opportunities.

Appreciation

Working with our company is very demanding, and there are many levels of approval to go through for work to be implemented. Carl has always been very responsive and goes beyond the typical scope of any project, providing us with all angles of technical solutions and detailed recommendations for content optimizations.

Jennifer Xiques

Global Head of SEO

Carl's ability to simplify what can seem like complex SEO concepts into actionable items is truly commendable. His clear explanations and justifications for each technical SEO task required post-audit made implementation much easier for the team. We have seen an uplift in our SEO traffic, which can easily be correlated with the deployment of Carl’s recommendations.

Daniel McLoughlin

Head Of Performance Marketing

I first worked with Carl as Marketing Manager at Betfair and have relied on his expertise many times since. His iGaming experience ensured we allocated our team and budget effectively for SEO. Carl's knowledge in sports betting, poker, and casino SEO helped us achieve quick technical wins while implementing a long-term strategy that benefited all products and stakeholders.

Rebecca Shuai

Marketing Manager

His knowledge base expands far beyond SEO having run many successful affiliate sites in his down time. His day-to-day work of planning and implementing SEO strategies for major, FTSE 100 brands was first class. He’ll also know the very latest news on domains, ecommerce and pretty much everything else you’ll wish to mention when It comes to running a successful business online.

David Burgess

Operating Executive

I have worked with Carl for a number of years across different verticals - ecommerce and fintech in particular. Carl understands what is required to deliver long term and sustainable SEO traffic whilst being mindful of other marketing channels and industry regulations. His straight-talking no jargon approach makes him easy to work with. And he's a top bloke to boot.

Will Wynne

Managing Director

At Memrise we have a huge and complex SEO content footprint which had over the years become, frankly, a bit of a mess. Carl did an incredible job at cutting through the complexity and prioritising a series of focused, stepwise actions that led to huge measurable improvements in a short space of time.

Ben Whately

Co-founder & Chief Strategy Officer

Carl has been working with our digital marketing team for a few months and has already added a lot of value. He has provided a lot of useful insights on both the technical and content sides of SEO. He always makes sure the team understands his recommendations and answers any questions very quickly. His audits and presentations are thorough yet easy to understand. We appreciate the effort Carl has put into upskilling our team.

David Berry

Head of Brand and Sponsorship

Carl's SEO expertise transformed Adthena, fixing technical issues and content gaps to increase organic traffic, top ranking positions, and conversions. His strategic thinking, technical knowledge, and user-friendly approach were key. Continuous audits and automated reports made Carl invaluable for robust SEO and growth.

Charlotte Langston

Senior Demand Generation Manager

As someone who has been doing SEO for about 10 years and having worked on companies of all shapes and sizes myself, I can tell the difference between someone who gets their hands dirty and delves into the deepest regions of your site vs an SEO "expert" who pushes a button and runs a site audit report only to tell you you have "12 duplicate title tags." Carl is definitely the former, and whenever I need a fresh set of eyes on my site, I call him.

Brendan Baker

Director of Growth Marketing