SEO Platform & Technology Selection

The marketplace is saturated with SEO technology platforms, each claiming to be your “all-in-one SEO solution” enhanced by AI. Many enterprise brands tend to overinvest in these technologies while leveraging only a small fraction of their capabilities.

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Experience

What is included?

Services

Audit current SEO technology investment
Align SEO technology with real SEO requirements
Find cost efficiencies within existing SEO requirements
Manage the RFP process for SEO software selection
Support building custom proprietary SEO software solutions
Align SEO software with internal reporting business requirements

Scenarios

The CFO is concerned about the level of SEO technology costs within the business and seeks a second opinion
The in-house SEO team requires additional support to secure increased budgets for further SEO technology
The current SEO technology does not provide the business intelligence needed for comprehensive company reporting
Our existing SEO platform consistently flags “High Risk” alerts; should we be concerned about these issues?

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There are a wealth of SEO tools, CMSs and hosting options, available on the market for businesses looking to unlock SEO growth. Each have their pros and cons, and each will suit some businesses better than others.

Whether you’re a startup, an ecommerce site, a SaaS provider, ecommerce brand or an enterprise business, there is no one solution fits all when it comes to the right platform and technology section for SEO.

Results

Achieved simultaneous position one rankings for car, home, and life insurance.

Improving B2C & B2B user journeys through query intent and optimising internal page signals.

Black Friday and Cyber Monday organic revenue doubled YoY.

Successful multi website domain and brand migration whilst increasing non-brand search traffic.

Achieved market leader status in share of search through prioritisation of key initiatives.

Launched a global multi-website strategy to dominate Google search results.

Other SEO Services

Share of Voice (SOV) Competitor Analysis

SEO Training and Team Coaching

SEO Product User Experience (UX)

SEO Discovery

SEO Channel Alignment

Resolving Google Algorithmic Filters

Increasing Traffic and Revenue from Organic

Domain & Website Migrations

Bringing the SEO Channel In-House

SEO Audits

FAQs

How can we determine if our current SEO technology investments are providing sufficient value?

We conduct an audit of your current SEO technology investments to assess their alignment with your real SEO requirements. This involves evaluating the capabilities and effectiveness of your tools, identifying cost efficiencies, and ensuring they provide the necessary business insights for comprehensive reporting.

What factors should we consider when selecting new SEO technology platforms?

When selecting new SEO technology platforms, we consider factors such as your business size, industry, specific SEO goals, and budget constraints. We manage the RFP process to identify platforms that best meet your needs, ensuring they align with your internal reporting requirements and provide comprehensive SEO support.

Appreciation

Working with our company is very demanding, and there are many levels of approval to go through for work to be implemented. Carl has always been very responsive and goes beyond the typical scope of any project, providing us with all angles of technical solutions and detailed recommendations for content optimizations.

Jennifer Xiques

Global Head of SEO

Carl's ability to simplify what can seem like complex SEO concepts into actionable items is truly commendable. His clear explanations and justifications for each technical SEO task required post-audit made implementation much easier for the team. We have seen an uplift in our SEO traffic, which can easily be correlated with the deployment of Carl’s recommendations.

Daniel McLoughlin

Head Of Performance Marketing

I first worked with Carl as Marketing Manager at Betfair and have relied on his expertise many times since. His iGaming experience ensured we allocated our team and budget effectively for SEO. Carl's knowledge in sports betting, poker, and casino SEO helped us achieve quick technical wins while implementing a long-term strategy that benefited all products and stakeholders.

Rebecca Shuai

Marketing Manager

His knowledge base expands far beyond SEO having run many successful affiliate sites in his down time. His day-to-day work of planning and implementing SEO strategies for major, FTSE 100 brands was first class. He’ll also know the very latest news on domains, ecommerce and pretty much everything else you’ll wish to mention when It comes to running a successful business online.

David Burgess

Operating Executive

I have worked with Carl for a number of years across different verticals - ecommerce and fintech in particular. Carl understands what is required to deliver long term and sustainable SEO traffic whilst being mindful of other marketing channels and industry regulations. His straight-talking no jargon approach makes him easy to work with. And he's a top bloke to boot.

Will Wynne

Managing Director

At Memrise we have a huge and complex SEO content footprint which had over the years become, frankly, a bit of a mess. Carl did an incredible job at cutting through the complexity and prioritising a series of focused, stepwise actions that led to huge measurable improvements in a short space of time.

Ben Whately

Co-founder & Chief Strategy Officer

Carl has been working with our digital marketing team for a few months and has already added a lot of value. He has provided a lot of useful insights on both the technical and content sides of SEO. He always makes sure the team understands his recommendations and answers any questions very quickly. His audits and presentations are thorough yet easy to understand. We appreciate the effort Carl has put into upskilling our team.

David Berry

Head of Brand and Sponsorship

As someone who has been doing SEO for about 10 years and having worked on companies of all shapes and sizes myself, I can tell the difference between someone who gets their hands dirty and delves into the deepest regions of your site vs an SEO "expert" who pushes a button and runs a site audit report only to tell you you have "12 duplicate title tags." Carl is definitely the former, and whenever I need a fresh set of eyes on my site, I call him.

Brendan Baker

Director of Growth Marketing