Understand Where You Stand
Assessment-led services for brands that need clarity before committing to a programme of work.
- WHAT WE DELIVER
Algorithm Recovery Services
Not a generic SEO audit repackaged as “algorithm recovery.” Every deliverable is built to answer the specific question: what changed, why, and what do we do about it.
- Full Algorithm Impact Audit
A forensic analysis across as many data points as possible – search console, analytics, ranking data, crawl logs, and competitor shifts – to build a clear picture of your site’s history within Google search and identify exactly which updates caused the damage.
- Update-Specific Diagnosis
Pinpointing the specific algorithm changes that impacted your organic revenue – whether core updates, helpful content, spam, product reviews, or link-related – so your team isn’t guessing at the cause or fixing the wrong things.
- Filter Resolution & Remediation
Targeted recommendations to resolve algorithmic filters currently suppressing your visibility – with clear prioritisation so your team addresses the highest-revenue issues first, not the longest list.
- Data-Backed Recovery Roadmap
A clear, prioritised action plan backed by evidence – not opinion – that your SEO, content, and engineering teams can execute with confidence. Every recommendation tied to specific impact areas and expected outcomes.
- Second Opinion for Internal Teams
Working alongside your existing SEO team as an experienced additional perspective – providing the external evidence and diagnosis that internal teams need to secure buy-in, budget, and executive support for recovery work.
- Proactive Algorithm Protection
Ongoing monitoring frameworks and structural improvements that reduce your exposure to future algorithm volatility – so the next Google update is something you watch with interest, not dread.
- SOUND FAMILIAR?
Algorithm Recovery Scenarios
Algorithm recovery engagements almost always start with one of these situations. Which one sounds like yours?
ROLLERCOASTER PERFORMANCE
Your organic traffic has been on a downward trend for months and you can’t stabilise it.
Every Google update brings another drop. Year-on-year organic revenue is declining and the trajectory keeps getting worse. You’ve tried fixes but nothing sticks – because without knowing which updates caused the damage, you’re treating symptoms instead of the cause.
UNKNOWN CAUSE
Traffic dropped significantly but no one on the team can tell you which update caused it – or why.
You’ve looked at the data, read the SEO blogs, and still can’t connect the dots between Google’s updates and your specific losses. You need a forensic diagnosis that maps update timelines to your traffic patterns and surfaces the actual root cause.
INTERNAL TEAM NEEDS BACKUP
Your SEO team has a theory but needs external validation to get leadership buy-in.
The internal team suspects algorithmic impact but can’t get budget or engineering resources allocated without an independent assessment. You need a credible external opinion that translates technical SEO findings into language that resonates with the C-suite.
CMO NEEDS ANSWERS
The CMO is watching organic revenue decline and wants a straight answer: is this a Google problem or an execution problem?
Leadership needs clarity – fast. Is the decline caused by algorithm changes, competitive shifts, technical issues, or content quality? You need someone who can separate signal from noise, diagnose the actual cause, and present a credible recovery path to the board.
POST-MIGRATION COLLAPSE
You migrated to a new domain or platform and visibility never recovered.
The migration was supposed to be seamless, but organic traffic dropped and hasn’t bounced back. Redirects, indexation, and sitemaps all look fine on the surface – but something is fundamentally wrong and it’s compounding with every Google update that passes.
You migrated to a new domain or platform and visibility never recovered.
The migration was supposed to be seamless, but organic traffic dropped and hasn’t bounced back. Redirects, indexation, and sitemaps all look fine on the surface – but something is fundamentally wrong and it’s compounding with every Google update that passes.
Frequently asked questions
Have questions?
We have answers.
Our traffic dropped but we're not sure if it's a Google update or something else. Can you tell the difference?
That’s exactly what the algorithm impact audit is designed to answer. We map your traffic and ranking declines against confirmed Google update timelines, then cross-reference with your server logs, crawl data, and competitor movements to separate algorithmic impact from other causes – technical regressions, seasonal shifts, competitive gains, or indexation issues. In many cases, the decline is caused by multiple overlapping factors, not a single update. Getting that diagnosis right is critical because the recovery strategy for a helpful content issue is completely different from one caused by a core update or a crawl problem. We give you a clear, evidence-backed answer on what caused it, not a guess.
How long does algorithm recovery actually take?
It depends on what hit you. If the issue is technical – crawl waste, rendering problems, indexation errors – recovery can begin within weeks of implementation. If Google has applied a quality-based algorithmic filter related to content, E-E-A-T, or link signals, recovery typically aligns with the next relevant core update cycle, which Google rolls out several times a year. Some recoveries happen incrementally across multiple update cycles as improvements compound. What we won’t do is promise a specific timeline without first completing the diagnosis. Anyone who guarantees recovery in a fixed number of weeks without understanding the cause isn’t being straight with you. We’ll give you a realistic timeline based on what we actually find.
We've already tried fixing things internally but nothing has worked. What would you do differently?
Most internal recovery attempts fail for one of two reasons: the team is fixing the wrong thing, or they’re fixing the right thing but not at the scale or depth needed to trigger a reassessment from Google. Without a forensic diagnosis that maps specific update impacts to specific page types and content categories, your team is essentially guessing – and Google doesn’t reward partial fixes. We bring 20 years of experience diagnosing algorithm impacts across every major update cycle, an external perspective your internal team can’t have, and the ability to translate findings into a prioritised plan that gets engineering and leadership buy-in. The Mel Poole testimonial from IG Markets speaks to this directly – the value was in uncovering infrastructure-level issues that internal teams hadn’t been able to surface.
Is our traffic loss from Google updates or from AI search eating into our organic visibility?
Increasingly it’s both, and separating the two is essential before you commit to a recovery strategy. Traditional algorithm impacts cause ranking and indexation losses within Google’s own results. AI search erosion is different – your rankings might be stable but your click-through rates are declining because LLMs are answering the query directly in AI Overviews or conversational search experiences. We assess both. The algorithm audit identifies ranking and indexation losses caused by specific updates. Alongside that, we evaluate your exposure to AI search displacement – which of your high-traffic queries are now being answered by AI-generated results, and what that means for your organic traffic trajectory even if you recover your rankings. Solving for one without understanding the other leaves you with an incomplete picture.
Our SEO team thinks it's an algorithm issue but leadership wants proof before allocating budget. Can you help with that?
This is one of the most common reasons clients engage us. Internal SEO teams often have the right instinct about what’s happened but lack the external evidence, the forensic data, and the executive-level framing needed to unlock budget and engineering resource. We deliver a documented diagnosis with clear evidence linking specific Google updates to specific revenue impacts on your site, benchmarked against competitor movements in the same period. The deliverable is designed to be presented to leadership – it translates technical SEO findings into commercial language that a CMO, CFO, or board member can act on. For IG Markets, that clarity was what gave the team confidence to secure cross-divisional investment for the recovery project.
See the results
See how strategic SEO and AI Search consultancy turned into measurable growth.
What we did
Long-term client engagement delivering consecutive year-on-year growth and achieving market-leader status. Work included technical SEO, strategic direction, stakeholder communication, reporting, and global stakeholder management. Multi-product focus across mutual funds, 401(k) solutions, and sustainable investing.
What they said
“Working with our company is very demanding, and there are many levels of approval to go through for work to be implemented. Carl has always been very responsive and goes beyond the typical scope of any project, providing us with all angles of technical solutions and detailed recommendations for content optimisations.”
Jennifer Xiques
Global Head of SEO
What we did
Improving B2C & B2B user journeys through query intent and optimising internal page signals.
What they said
As someone who has been doing SEO for about 10 years and having worked on companies of all shapes and sizes myself, I can tell the difference between someone who gets their hands dirty and delves into the deepest regions of your site vs an SEO “expert” who pushes a button and runs a site audit report only to tell you you have “12 duplicate title tags.” Carl is definitely the former, and whenever I need a fresh set of eyes on my site, I call him.
Brendan Baker
Director of Growth Marketing
What we did
Supporting SEO strategy and execution across a number of Apax portfolio brands.
What they said
“His knowledge base expands far beyond SEO having run many successful affiliate sites in his down time. His day-to-day work of planning and implementing SEO strategies for major, FTSE 100 brands was first class. He’ll also know the very latest news on domains, ecommerce and pretty much everything else you’ll wish to mention when it comes to running a successful business online.”
David Burgess
Operating Executive
What we did
A detailed technical SEO audit assessed the platform’s architecture and server logs to uncover crawl issues and indexing gaps. The work focused on strengthening geo-specific targeting and capturing high-intent commercial queries, alongside a review of the existing JavaScript framework.
What they said
“Addressing technical SEO challenges at the global domain level requires deep expertise and strategic thinking.
Carl and his team didn’t just conduct an audit – they uncovered the infrastructure-level opportunities that were holding back our entire global platform. Their comprehensive server log analysis, technical audit, content & UX audit as well as a discovery review gave us the clarity and confidence to secure cross-divisional investment for the project.
What sets Audits.com apart is their ability to translate complex technical findings into actionable business priorities that resonate with stakeholders. Their expertise in the financial services sector, combined with their hands-on approach, turned a complex challenge into a clear roadmap for transformation across our divisions.”
Mel Poole
IG Markets (APAC+ME)
What we did
A detailed technical SEO audit assessed the platform’s architecture and server logs to uncover crawl issues and indexing gaps. The work focused on strengthening geo-specific targeting and capturing high-intent commercial queries, alongside a review of the existing JavaScript framework.
What they said
“Working with Carl has been a game changer for our SEO. He cuts through the noise, finds what really matters, and turns it into a clear, prioritised roadmap my team can execute. Within a few months we’d fixed long-standing technical issues and unlocked meaningful organic growth. ”
Oliver Garas
Head Of Digital Marketing & Website PO
What we did
Comprehensive organic search review across multiple websites within the Citation Group portfolio. Each site received a tailored analysis with prioritised recommendations, supported by group-level dashboard reporting, LLM/AI search visibility reporting via in-house technology, and content recommendations aligned to user search intent.
What they said
I’ve worked with the team at Audits a number of times over the past 10+ years. They consistently identify the key factors limiting performance and provide clear, data-led recommendations. Their support for internal teams is invaluable, and they’re always responsive, approachable, and communicate in plain English.
Maxine Green
Digital Experience Lead – The Citation Group
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