What does AI recommend, and how often does it change its mind?
We asked the same buying questions across 17 products in 3 markets, up to 100 times each. Then we measured which brands AI names, how steady those answers are, and which websites win the citations.
Models we asked
ChatGPTgpt-5.4
Geminigemini-3-flash-preview
Google AI OverviewsAI Overview
ChatGPTgpt-5.4Geminigemini-3-flash-previewGoogle AI OverviewsAI OverviewThe study so far
How much AI we measured
Snapshot June 2026
14,514
AI answers analysed
17
products
3
AI engines
100
runs per prompt
When someone asks AI what to buy in your category, is your brand the name it gives back?
Explore
Pick a market and a product
🇺🇸 United States
🇬🇧 United Kingdom
🇦🇺 Australia
Borrowing
Saving
Cards
Crypto
Banking
Payments
Retirement
Want this for your brand?
We track AI recommendations every month across the US, UK and Australia. Talk to us about regular monitoring or a custom AI search study for the products and prompts that matter to you.