United States, June 2026
What is AI recommending as the best share dealing in United States?
FZROX leads what AI recommends for share dealing in the US, but 2% of the citations go to affiliate and comparison sites rather than the providers.
A snapshot of who AI is recommending right now, not a fixed ranking.
The exact prompt we asked
I want to open a brokerage account in the US to buy stocks and ETFs. Which full-service online brokers are best? Give me a ranked top five of named brokers, each with fees or features and a one-line reason.
Asked to ChatGPT, Gemini and Google AI Overviews, up to 100 times each. Everything below is measured from their answers.
The short answer
All three engines name FZROX as the best US share dealing option, though confidence varies: ChatGPT picks it first 90% of the time, Google AI Overviews 99%, and Gemini just 47%. FZROX, SCHB and Interactive Brokers are the brands all three share.
How consistent is the answer?
ChatGPT
Gemini
Google AI OverviewsDo the engines agree?
ChatGPTGeminiGoogle AI Overviews
FZROX
Interactive Brokers
SCHB
Merrill Edge
ETRADE
JPMorgan
RobinhoodEach cell shows where an engine ranks that brand. Blue rows are the brands every engine puts in its top five.
Recommendation share of voice
Which brands AI names
Share of runs each brand was named, by engine. Google showed an AI Overview in 94% of searches; its bars are measured over the runs where one appeared.
ChatGPT
FZROX97%SCHB97%Merrill Edge84%JPMorgan39%Interactive Brokers27%ETRADE25%
VTI21%
Morgan Stanley6%
E\TRADE from Morgan Stanley1%Gemini
FZROX49%SCHB49%ETRADE49%Interactive Brokers48%Merrill Edge29%VTI21%Google AI Overviews
FZROX100%Interactive Brokers100%SCHB100%Robinhood1%Who wins the citations
What kind of sites get cited
This is what AI links to as its sources, which is not the same as the brands it names above. AI often recommends a provider by name but sends the citation to a publisher or affiliate instead, so “First-party brand” means a link to the provider’s own website. Here is the mix by engine.
ChatGPTGeminiGoogle AI OverviewsWhat the answers are really about
The themes behind the recommendations
Looking past the brand names, these are the concepts and buyer intent the AI answers kept returning to for this product. Each finding starts with what the engines foreground, then what it means for you.
US brokerage answers reward breadth of capability. The models judge full-service brokers on the range of what you can do, not price alone.
Full-service feature set wins
Answers favour brokers offering stocks, ETFs, research and broad account types over bare-bones platforms. The AI rewards capability, so a comprehensive offering outranks a cheaper but narrow one.
Fractional shares and low cost are expected baselines
Fractional investing and low or zero commissions appear as table stakes rather than differentiators. Buyers assume these exist, so brokers need them just to be in the conversation.
Long-term investing is the assumed use
The framing leans toward long-term investing rather than active trading. Providers positioned for buy-and-hold investors match the intent the AI is serving in this category.
Questions
People also ask
What does AI recommend as the best Share dealing in the US?
FZROX is the top pick across ChatGPT, Gemini and Google AI Overviews. SCHB and Interactive Brokers also rank highly.
How consistent is AI when you ask for the best Share dealing in the US?
All three engines lead with FZROX and 60% of the top five is shared, though Gemini is less decisive at 47%. FZROX, SCHB and Interactive Brokers recur most.
What kind of websites does AI cite for Share dealing?
Citations split between brand sites at 38% and editorial at 31%, with affiliate at 23%. Community sources are a small share.
More reports
Other United States products in AI search
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