SEO Training and Team Coaching

We offer SEO group training and one-on-one coaching to upskill and empower your SEO expertise. By broadening company education, we aim to drive SEO success across your organisation.

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Experience

What is included?

Services

One-to-one SEO coaching for business owners, in-house SEO specialists, or senior management stakeholders
Team training from the fundamentals of SEO to advanced SEO, content teams, and developers
Create custom SEO training documentation and courses
Bespoke SEO training courses for all levels of SEO knowledge

Scenarios

The Head of SEO requires SEO training for content marketing and PR teams to enhance
SEO understanding throughout the business
The development team at a large corporation requires JavaScript SEO training to ensure all builds are crawlable and indexed correctly
The company requires in-house SEO to accelerate learning through one-on-one SEO coaching

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Empowering your team by enhancing SEO knowledge, be it within your existing SEO team setup or across your digital marketing department as a whole, can unlock plenty of opportunities for productivity enhancement and growth.

Whether your current team needs a fresh perspective or upskilling in the area of content marketing, technical SEO, SEO budgeting, or the use of AI to improve SEO productivity, we can provide bespoke coaching and workshops with a view to upskilling your team and understanding the value in SEO investment.

Results

Successful multi website domain and brand migration whilst increasing non-brand search traffic.

Launched a global multi-website strategy to dominate Google search results.

Black Friday and Cyber Monday organic revenue doubled YoY.

Improving B2C & B2B user journeys through query intent and optimising internal page signals.

Achieved market leader status in share of search through prioritisation of key initiatives.

Achieved simultaneous position one rankings for car, home, and life insurance.

Other SEO Services

Share of Voice (SOV) Competitor Audits

SGE / AI SEO Audits

SEO Product & User Experience (UX) Audits

SEO Platform & Technology Audits

SEO Discovery Audits

SEO Channel Alignment Audits

Resolving Google Algorithm Issue Audits

Marketplace SEO Audits

International SEO Audits

Increasing Organic Traffic & Revenue Audits

Fractional SEO Service

Financial Services SEO Audits

Ecommerce SEO Audits

Domain & Website SEO Migrations Audits

Bringing SEO In-House Audits

SEO Audits

FAQs

How can SEO training enhance the productivity and performance of our existing teams?

SEO training enhances productivity by equipping your teams with up-to-date knowledge, advanced SEO knowledge and best practices in SEO. This includes content marketing, technical SEO, and AI tools, enabling them to execute more effective strategies, improve collaboration, and drive better results across your organisation.

What specific areas can your SEO training and coaching cover to meet our unique business needs?

Our SEO training and coaching can be tailored to your specific needs, covering areas such as content marketing, technical SEO, SEO budgeting, and JavaScript SEO for development teams. We create custom training documentation and courses to ensure all levels of your organisation gain valuable insights and skills.

Appreciation

Working with our company is very demanding, and there are many levels of approval to go through for work to be implemented. Carl has always been very responsive and goes beyond the typical scope of any project, providing us with all angles of technical solutions and detailed recommendations for content optimizations.

Jennifer Xiques

Global Head of SEO

Carl's ability to simplify what can seem like complex SEO concepts into actionable items is truly commendable. His clear explanations and justifications for each technical SEO task required post-audit made implementation much easier for the team. We have seen an uplift in our SEO traffic, which can easily be correlated with the deployment of Carl’s recommendations.

Daniel McLoughlin

Head Of Performance Marketing

I first worked with Carl as Marketing Manager at Betfair and have relied on his expertise many times since. His iGaming experience ensured we allocated our team and budget effectively for SEO. Carl's knowledge in sports betting, poker, and casino SEO helped us achieve quick technical wins while implementing a long-term strategy that benefited all products and stakeholders.

Rebecca Shuai

Marketing Manager

His knowledge base expands far beyond SEO having run many successful affiliate sites in his down time. His day-to-day work of planning and implementing SEO strategies for major, FTSE 100 brands was first class. He’ll also know the very latest news on domains, ecommerce and pretty much everything else you’ll wish to mention when It comes to running a successful business online.

David Burgess

Operating Executive

I have worked with Carl for a number of years across different verticals - ecommerce and fintech in particular. Carl understands what is required to deliver long term and sustainable SEO traffic whilst being mindful of other marketing channels and industry regulations. His straight-talking no jargon approach makes him easy to work with. And he's a top bloke to boot.

Will Wynne

Managing Director

At Memrise we have a huge and complex SEO content footprint which had over the years become, frankly, a bit of a mess. Carl did an incredible job at cutting through the complexity and prioritising a series of focused, stepwise actions that led to huge measurable improvements in a short space of time.

Ben Whately

Co-founder & Chief Strategy Officer

Carl has been working with our digital marketing team for a few months and has already added a lot of value. He has provided a lot of useful insights on both the technical and content sides of SEO. He always makes sure the team understands his recommendations and answers any questions very quickly. His audits and presentations are thorough yet easy to understand. We appreciate the effort Carl has put into upskilling our team.

David Berry

Head of Brand and Sponsorship

Carl's SEO expertise transformed Adthena, fixing technical issues and content gaps to increase organic traffic, top ranking positions, and conversions. His strategic thinking, technical knowledge, and user-friendly approach were key. Continuous audits and automated reports made Carl invaluable for robust SEO and growth.

Charlotte Langston

Senior Demand Generation Manager

As someone who has been doing SEO for about 10 years and having worked on companies of all shapes and sizes myself, I can tell the difference between someone who gets their hands dirty and delves into the deepest regions of your site vs an SEO "expert" who pushes a button and runs a site audit report only to tell you you have "12 duplicate title tags." Carl is definitely the former, and whenever I need a fresh set of eyes on my site, I call him.

Brendan Baker

Director of Growth Marketing