Increasing Traffic and Revenue from Organic

Prioritising SEO strategies that focus on key levers to drive revenue-generating organic traffic.

British Airways SEO optimizationJohn Lewis SEO agency
BlackRock SEO agencyEventbrite SEOGroupon SEO agencyAviva SEO agency


What is included?


  • Identify competitor gaps in share of voice
  • Realistic organic revenue opportunities based on data
  • Audit existing website traffic quality
  • Align user intent with current website traffic
  • Identify organic traffic sources outside of Google search
  • Maximise branded search traffic potential
  • Reduce traffic noise and confusion that confuses Google


  • Understanding if your editorial traffic is generating organic revenue/performance
  • Assessing if a brand’s website content aligns with user intent from a commercial perspective
  • Aligning current SEO investment with revenue generated from the organic channel
  • Determining if your existing content is valuable enough to drive organic revenue

Some websites may enjoy high levels of organic traffic, and this is often the primary goal of an SEO campaign. Yet how much of this traffic is converting and providing commercial value to your business?

We look beyond search rankings and traffic to deliver SEO strategies that focus on bringing in users that are more likely to convert. This can be via the means of using commercially led content that highlights the USPs of your brand by solving common pain points of consumers, or through providing a useful and strong user journey through your website and content offering.


Eventbrite SEO

Improving B2C & B2B user journeys through query intent and optimising internal page signals.

BlackRock SEO agency

Achieved market leader status in share of search through prioritisation of key initiatives.

John Lewis SEO agency

Black Friday and Cyber Monday organic revenue doubled YoY.

Aviva SEO agency

Achieved simultaneous position one rankings for car, home, and life insurance.

Groupon SEO agency

Launched a global multi-website strategy to dominate Google search results.

Other SEO Services

How can we ensure our organic traffic is generating revenue?

We focus on SEO strategies that attract users likely to convert by using commercially led content that highlights your brand’s USPs and solves consumer pain points.

What insights will an SEO revenue traffic audit provide for our brand?

The audit will reveal if your editorial traffic generates organic revenue, assess content alignment with user intent, and ensure your SEO investment matches the revenue from organic channels.

How do you identify realistic organic revenue opportunities and competitor gaps?

We use data-driven methods to find gaps in competitors’ share of voice and realistic organic revenue opportunities. This includes auditing traffic quality, aligning user intent with traffic, and maximising branded search potential. Rather than create ‘new’ content or additional work for the client we try where possible to utilise existing web assets and client product.

BlackRock SEO agency
Working with our company is very demanding, and there are many levels of approval to go through for work to be implemented. Carl has always been very responsive and goes beyond the typical scope of any project, providing us with all angles of technical solutions and detailed recommendations for content optimizations.
Jennifer Xiques

Global Head of SEO

Betfair SEO Agency
I first worked with Carl as Marketing Manager at Betfair and have relied on his expertise many times since. His iGaming experience ensured we allocated our team and budget effectively for SEO. Carl's knowledge in sports betting, poker, and casino SEO helped us achieve quick technical wins while implementing a long-term strategy that benefited all products and stakeholders.

Marketing Manager

Apax SEO optimization
His knowledge base expands far beyond SEO having run many successful affiliate sites in his down time. His day-to-day work of planning and implementing SEO strategies for major, FTSE 100 brands was first class. He’ll also know the very latest news on domains, ecommerce and pretty much everything else you’ll wish to mention when It comes to running a successful business online.
David Burgess

Operating Executive

I have worked with Carl for a number of years across different verticals - ecommerce and fintech in particular. Carl understands what is required to deliver long term and sustainable SEO traffic whilst being mindful of other marketing channels and industry regulations. His straight-talking no jargon approach makes him easy to work with. And he's a top bloke to boot.
Will Wynne

Managing Director

At Memrise we have a huge and complex SEO content footprint which had over the years become, frankly, a bit of a mess. Carl did an incredible job at cutting through the complexity and prioritising a series of focused, stepwise actions that led to huge measurable improvements in a short space of time.
Ben Whately

Co-founder & Chief Strategy Officer

Eventbrite SEO
As someone who has been doing SEO for about 10 years and having worked on companies of all shapes and sizes myself, I can tell the difference between someone who gets their hands dirty and delves into the deepest regions of your site vs an SEO "expert" who pushes a button and runs a site audit report only to tell you you have "12 duplicate title tags." Carl is definitely the former, and whenever I need a fresh set of eyes on my site, I call him.
Brendan Baker

Director of Growth Marketing

SEO Editorials