United Kingdom, June 2026
Which brands lead crypto loans in AI search in the United Kingdom?
Ledn leads what AI recommends for crypto loans in the UK, but 0% of the citations go to affiliate and comparison sites rather than the providers.
A snapshot of who AI is recommending right now, not a fixed ranking.
The exact prompt we asked
I want to borrow against my crypto in the UK without selling it. Which crypto lending platforms are best and available to UK users? Give me a ranked top five of named platforms, each with rates or terms and a one-line reason.
Asked to ChatGPT, Gemini and Google AI Overviews, up to 99 times each. Everything below is measured from their answers.
The short answer
Nexo is the most common crypto loans pick in the UK, led by ChatGPT 30% of the time and by Google AI Overviews 69% of the time. Gemini instead leads with Coinbase at 49%. The three engines agree on 60% of their top five, sharing Ledn, Nexo and Aave.
How consistent is the answer?
ChatGPT
Gemini
Google AI OverviewsDo the engines agree?
ChatGPTGeminiGoogle AI Overviews
Aave
Ledn
Nexo
YouHodler
Coinbase
CoinRabbit
MorphoEach cell shows where an engine ranks that brand. Blue rows are the brands every engine puts in its top five.
Recommendation share of voice
Which brands AI names
Share of runs each brand was named, by engine. Google showed an AI Overview in 83% of searches; its bars are measured over the runs where one appeared.
ChatGPT
Ledn81%Nexo68%YouHodler38%Aave37%CoinRabbit33%Coinbase29%
Wirex Credit20%
Kraken13%
Arch13%
Compound11%Gemini
Aave65%YouHodler64%Nexo59%Coinbase58%Ledn20%Kraken16%Compound10%
Nebeus8%
Binance8%Arch8%Google AI Overviews
Aave100%Nexo99%Coinbase99%Ledn99%Morpho88%Compound71%YouHodler8%Kraken7%
Crypto.com5%CoinRabbit5%Who wins the citations
What kind of sites get cited
This is what AI links to as its sources, which is not the same as the brands it names above. AI often recommends a provider by name but sends the citation to a publisher or affiliate instead, so “First-party brand” means a link to the provider’s own website. Here is the mix by engine.
ChatGPTGeminiGoogle AI OverviewsWhat the answers are really about
The themes behind the recommendations
Looking past the brand names, these are the concepts and buyer intent the AI answers kept returning to for this product. Each finding starts with what the engines foreground, then what it means for you.
UK crypto lending answers sell liquidity without selling, then foreground the risk and whether the platform serves UK users. It is the most caveated category.
Borrow against crypto without selling
The core pitch the AI repeats is accessing cash without disposing of your holdings. Buyers are drawn by keeping their position, so platforms that explain the no-sale advantage match the intent.
Liquidation risk and LTV are raised unprompted
Liquidation risk and loan-to-value appear in almost every answer without being asked. The models treat candour as a trust signal, so transparent risk disclosure aids visibility.
UK availability is a gating factor
Answers check whether a platform is actually available to UK users under FCA rules. The AI filters on eligibility, so clear UK-availability information is effectively a ranking factor.
Questions
People also ask
Which brands lead crypto loans in AI search in the UK?
Nexo features most often, picked first by ChatGPT and Google AI Overviews, while Gemini leads with Coinbase.
How consistent is AI when you ask for the best Crypto loans?
Reasonably consistent. The engines share 60% of their top five, with Ledn, Nexo and Aave common across them.
What kind of websites does AI cite for Crypto loans?
Brand-owned sites are by far the largest source at 72%, with community pages at 11% and editorial at 9%.
More reports
Other United Kingdom products in AI search
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