Google and the search engine landscape in general is in a constant state of evolution and change. Every few months, Google will announce “Core Updates” which will see disruption in search rankings for businesses. That’s notwithstanding the introduction of new search ranking systems such as the Helpful Content Update, recent spam updates and AI Overviews, which have caused huge changes in the nature of search results and what it takes to be visible.
Keeping on top of algorithmic filters and changes in the search landscape is vitally important for business to stay ahead of the game and crucially, not fall foul of breaching Google’s guidelines.
We will ensure any key changes to search engine algorithms are communicated clearly and concisely to your business and will advise on relevant next steps to pivot strategies accordingly.