Resolving Google Algorithmic Filters

Identifying which Google algorithm updates impact organic revenue and providing recommendations to resolve and protect organic performance.

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Experience

What is included?

Services

Full Google algorithm impact audit
Identification of search updates impacting organic revenue
Resolve algorithm filters applied by Google algorithm updates
Work alongside existing SEO teams as an additional set of eyes
Custom deliverables to align with client requirements
Clear roadmap with solutions prioritised and backed by data
Experienced team with over 20 years in the ever-changing search landscape

Scenarios

The brand has experienced rollercoaster organic performance with a YoY downward trend
The brand is unsure which Google algorithm update is impacting organic performance
The internal SEO team requires a second opinion to support internal discussions around Google algorithmic issues
The CMO is dissatisfied with current organic performance and needs clarification if Google algorithmic updates are the cause

Discuss Project

Google and the search engine landscape in general is in a constant state of evolution and change. Every few months, Google will announce “Core Updates” which will see disruption in search rankings for businesses. That’s notwithstanding the introduction of new search ranking systems such as the Helpful Content Update, recent spam updates and AI Overviews, which have caused huge changes in the nature of search results and what it takes to be visible.

Keeping on top of algorithmic filters and changes in the search landscape is vitally important for business to stay ahead of the game and crucially, not fall foul of breaching Google’s guidelines.

We will ensure any key changes to search engine algorithms are communicated clearly and concisely to your business and will advise on relevant next steps to pivot strategies accordingly.

Results

Achieved market leader status in share of search through prioritisation of key initiatives.

Successful multi website domain and brand migration whilst increasing non-brand search traffic.

Achieved simultaneous position one rankings for car, home, and life insurance.

Improving B2C & B2B user journeys through query intent and optimising internal page signals.

Black Friday and Cyber Monday organic revenue doubled YoY.

Launched a global multi-website strategy to dominate Google search results.

Other SEO Services

Share of Voice (SOV) Competitor Analysis

SEO Training and Team Coaching

SEO Product User Experience (UX)

SEO Platform & Technology Selection

SEO Discovery

SEO Channel Alignment

Increasing Traffic and Revenue from Organic

Domain & Website Migrations

Bringing the SEO Channel In-House

SEO Audits

FAQs

How can we determine which Google algorithm updates are affecting our organic performance?

We conduct a full Google algorithm impact audit to identify which updates are affecting your organic revenue. This includes pinpointing specific algorithm changes and providing recommendations to mitigate their impact. We work across as many data points as possible to paint a clear picture of your websites history within Google search.

What steps can we take to protect our organic performance from future Google algorithm updates?

We provide clear, data-backed roadmaps and custom deliverables tailored to your websites / vertical needs. These include proactive strategies to stay ahead of algorithm changes, ensuring your site remains compliant with Google’s guidelines and competitive in search rankings.

How can you support our internal SEO team in managing algorithmic issues?

We work alongside your existing SEO team, offering an additional set of experienced eyes. We provide second opinions, identify algorithmic issues, and collaborate on implementing solutions to stabilise and improve organic performance. We can provide open discussion workshops to align Google algorithmic changes with business challenges.

Appreciation

Working with our company is very demanding, and there are many levels of approval to go through for work to be implemented. Carl has always been very responsive and goes beyond the typical scope of any project, providing us with all angles of technical solutions and detailed recommendations for content optimizations.

Jennifer Xiques

Global Head of SEO

Carl's ability to simplify what can seem like complex SEO concepts into actionable items is truly commendable. His clear explanations and justifications for each technical SEO task required post-audit made implementation much easier for the team. We have seen an uplift in our SEO traffic, which can easily be correlated with the deployment of Carl’s recommendations.

Daniel McLoughlin

Head Of Performance Marketing

I first worked with Carl as Marketing Manager at Betfair and have relied on his expertise many times since. His iGaming experience ensured we allocated our team and budget effectively for SEO. Carl's knowledge in sports betting, poker, and casino SEO helped us achieve quick technical wins while implementing a long-term strategy that benefited all products and stakeholders.

Rebecca Shuai

Marketing Manager

His knowledge base expands far beyond SEO having run many successful affiliate sites in his down time. His day-to-day work of planning and implementing SEO strategies for major, FTSE 100 brands was first class. He’ll also know the very latest news on domains, ecommerce and pretty much everything else you’ll wish to mention when It comes to running a successful business online.

David Burgess

Operating Executive

I have worked with Carl for a number of years across different verticals - ecommerce and fintech in particular. Carl understands what is required to deliver long term and sustainable SEO traffic whilst being mindful of other marketing channels and industry regulations. His straight-talking no jargon approach makes him easy to work with. And he's a top bloke to boot.

Will Wynne

Managing Director

At Memrise we have a huge and complex SEO content footprint which had over the years become, frankly, a bit of a mess. Carl did an incredible job at cutting through the complexity and prioritising a series of focused, stepwise actions that led to huge measurable improvements in a short space of time.

Ben Whately

Co-founder & Chief Strategy Officer

Carl has been working with our digital marketing team for a few months and has already added a lot of value. He has provided a lot of useful insights on both the technical and content sides of SEO. He always makes sure the team understands his recommendations and answers any questions very quickly. His audits and presentations are thorough yet easy to understand. We appreciate the effort Carl has put into upskilling our team.

David Berry

Head of Brand and Sponsorship

As someone who has been doing SEO for about 10 years and having worked on companies of all shapes and sizes myself, I can tell the difference between someone who gets their hands dirty and delves into the deepest regions of your site vs an SEO "expert" who pushes a button and runs a site audit report only to tell you you have "12 duplicate title tags." Carl is definitely the former, and whenever I need a fresh set of eyes on my site, I call him.

Brendan Baker

Director of Growth Marketing