SEO Channel Alignment Audits

SEO is most successful when leveraging all marketing channels. Learn how to align your current SEO efforts across the business for maximum ROI.

Discuss Project

Experience

What is included?

Services

Educate existing client channels on the value of SEO investment
Identify opportunities to leverage existing marketing channels for SEO gain
Identify strengths and weaknesses of current SEO business integration
Align SEO reporting with other marketing channel reporting
Improve communication from the existing SEO channel to the business

Scenarios

The client wants to align PPC spend with current SEO activity to reduce their CPAs.
The client seeks to understand the cost-benefit of investing in SEO over 3-5 years compared to increasing PPC budgets.
The brand is keen to see further integration between SEO teams and their external PR agency but is unsure how best to achieve this.
The Product Manager wants to improve communication and execution between the SEO team and the development team.

Discuss Project

SEO, like other marketing disciplines, can be guilty of sitting in its own silo within the marketing department.

Yet modern day SEO touches on a variety of different marketing channels including paid search, social media, UX and product development. This is before we even get to the SEO-led insights that help improve aspects of a businesses’ products and services.

We can provide insights from data across channels and ensure that your teams are having the right conversations with each other, whether it’s spotting opportunities on paid versus organic search keyword data or working with UX teams to improve conversion rates by analysing user behaviour on your website.

Results

Achieved simultaneous position one rankings for car, home, and life insurance.

Successful multi website domain and brand migration whilst increasing non-brand search traffic.

Achieved market leader status in share of search through prioritisation of key initiatives.

Improving B2C & B2B user journeys through query intent and optimising internal page signals.

Launched a global multi-website strategy to dominate Google search results.

Black Friday and Cyber Monday organic revenue doubled YoY.

Other SEO Services

Share of Voice (SOV) Competitor Audits

SGE / AI SEO Audits

SEO Training and Team Coaching

SEO Product & User Experience (UX) Audits

SEO Platform & Technology Audits

SEO Discovery Audits

Resolving Google Algorithm Issue Audits

Marketplace SEO Audits

International SEO Audits

Increasing Organic Traffic & Revenue Audits

Fractional SEO Service

Financial Services SEO Audits

Ecommerce SEO Audits

Domain & Website SEO Migrations Audits

Bringing SEO In-House Audits

SEO Audits

FAQs

How can we align our PPC and SEO efforts to reduce overall marketing costs and improve ROI?

By analysing data from both PPC and SEO, we can identify opportunities to optimise keyword/topic strategies, reduce cost-per-acquisition (CPA), and allocate budgets more efficiently. Aligning these efforts ensures both channels complement each other, maximising ROI and reducing overall marketing costs.

How can we improve integration and communication between our SEO team and other marketing channels?

We facilitate better communication by aligning SEO reporting with other marketing channel metrics, educating teams on the value of SEO, and identifying cross-channel opportunities. This includes regular cross-functional meetings and shared goals to ensure cohesive strategies and improved execution across all marketing efforts.

Appreciation

Working with our company is very demanding, and there are many levels of approval to go through for work to be implemented. Carl has always been very responsive and goes beyond the typical scope of any project, providing us with all angles of technical solutions and detailed recommendations for content optimizations.

Jennifer Xiques

Global Head of SEO

Carl's ability to simplify what can seem like complex SEO concepts into actionable items is truly commendable. His clear explanations and justifications for each technical SEO task required post-audit made implementation much easier for the team. We have seen an uplift in our SEO traffic, which can easily be correlated with the deployment of Carl’s recommendations.

Daniel McLoughlin

Head Of Performance Marketing

I first worked with Carl as Marketing Manager at Betfair and have relied on his expertise many times since. His iGaming experience ensured we allocated our team and budget effectively for SEO. Carl's knowledge in sports betting, poker, and casino SEO helped us achieve quick technical wins while implementing a long-term strategy that benefited all products and stakeholders.

Rebecca Shuai

Marketing Manager

His knowledge base expands far beyond SEO having run many successful affiliate sites in his down time. His day-to-day work of planning and implementing SEO strategies for major, FTSE 100 brands was first class. He’ll also know the very latest news on domains, ecommerce and pretty much everything else you’ll wish to mention when It comes to running a successful business online.

David Burgess

Operating Executive

I have worked with Carl for a number of years across different verticals - ecommerce and fintech in particular. Carl understands what is required to deliver long term and sustainable SEO traffic whilst being mindful of other marketing channels and industry regulations. His straight-talking no jargon approach makes him easy to work with. And he's a top bloke to boot.

Will Wynne

Managing Director

At Memrise we have a huge and complex SEO content footprint which had over the years become, frankly, a bit of a mess. Carl did an incredible job at cutting through the complexity and prioritising a series of focused, stepwise actions that led to huge measurable improvements in a short space of time.

Ben Whately

Co-founder & Chief Strategy Officer

Carl has been working with our digital marketing team for a few months and has already added a lot of value. He has provided a lot of useful insights on both the technical and content sides of SEO. He always makes sure the team understands his recommendations and answers any questions very quickly. His audits and presentations are thorough yet easy to understand. We appreciate the effort Carl has put into upskilling our team.

David Berry

Head of Brand and Sponsorship

Carl's SEO expertise transformed Adthena, fixing technical issues and content gaps to increase organic traffic, top ranking positions, and conversions. His strategic thinking, technical knowledge, and user-friendly approach were key. Continuous audits and automated reports made Carl invaluable for robust SEO and growth.

Charlotte Langston

Senior Demand Generation Manager

As someone who has been doing SEO for about 10 years and having worked on companies of all shapes and sizes myself, I can tell the difference between someone who gets their hands dirty and delves into the deepest regions of your site vs an SEO "expert" who pushes a button and runs a site audit report only to tell you you have "12 duplicate title tags." Carl is definitely the former, and whenever I need a fresh set of eyes on my site, I call him.

Brendan Baker

Director of Growth Marketing