Ecommerce SEO Audits

Whether you’re operating a huge ecommerce store with thousands of product pages or are a small seller specialising in a select area, you’ll want to ensure your product pages get the organic visibility they deserve and offer users a clean purchase journey.

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Experience

What is included?

Ecommerce SEO Services

Optimisation of individual product pages (PDPs) to ensure they provide relevant information to search engines and customers that aligns with user intent
Site structure and taxonomy SEO auditing to ensure that user journeys are clear and navigable, and that product category (PLPs) setup is optimal for search engine discovery
Crawling and indexing management to ensure that search engines are looking in the right places and focusing on priority product SKU URLs
Structured data (Schema) deployment such as customer reviews, pricing and available to ensure more prominent display in search engines and Google Shopping platform
CRO optimisation to ensure that product pages are user-friendly and are designed with conversions in mind
Brand positioning and content strategy to inform blog and guide content that stands out alongside industry competitors

Ecommerce SEO Scenarios

An existing large ecommerce business with a large inventory of product pages is struggling in getting these pages to perform and require optimisation solutions as well as site structure improvements
The brand has a well setup ecommerce function though is missing an opportunity in getting additional organic traffic and revenue from Schema rich results displayed in search engine results
Ecommerce brand organic traffic is mainly branded organic search queries and would like to increase non-branded organic visibility. Given the strength of the brand and results from the competitor analysis we identified realistic organic revenue opportunities.

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Ecommerce SEO differs from other areas of SEO insofar that there are complexities around optimising product inventories, getting an optimal site structure and pursuing rich results in search engines to ensure your ecommerce products stand out from the rest.

We’ll ensure that your key product pages are getting the attention they deserve and that users are that above all, pages are geared towards conversions.

Results

Black Friday and Cyber Monday organic revenue doubled YoY.

Improving B2C & B2B user journeys through query intent and optimising internal page signals.

Achieved market leader status in share of search through prioritisation of key initiatives.

Achieved simultaneous position one rankings for car, home, and life insurance.

Successful multi website domain and brand migration whilst increasing non-brand search traffic.

Launched a global multi-website strategy to dominate Google search results.

Other SEO Services

Share of Voice (SOV) Competitor Audits

SGE / AI SEO Audits

SEO Training and Team Coaching

SEO Product & User Experience (UX) Audits

SEO Platform & Technology Audits

SEO Discovery Audits

SEO Channel Alignment Audits

Resolving Google Algorithm Issue Audits

Marketplace SEO Audits

International SEO Audits

Increasing Organic Traffic & Revenue Audits

Fractional SEO Service

Financial Services SEO Audits

Domain & Website SEO Migrations Audits

Bringing SEO In-House Audits

SEO Audits

FAQs

Are rich results in search engines guaranteed if my pages are marked up correctly?

There is no guarantee that your site will receive rich results, though pursuing this area of ecommerce SEO is certainly worthwhile as click-through rates can improve dramatically

How important is technical SEO in ecommerce SEO?

For ecommerce websites with thousands of products and product variants, ensuring that technical SEO aspects such as site structure, internal linking, pagination and taxonomies are all part of a clear user journey can have a direct impact on revenue.

What are the benefits of an ecommerce SEO audit?

Lower your PPC advertising marketing costs. SEO improvements drive organic traffic, reducing the need for constant paid advertising like PPC whilst offering lower customer acquisition costs.
Increase your organic visibility. Increase you visibility and improve brand awareness for new visitors.
Sustained compounding organic traffic. SEO audits provide long-lasting results without the ongoing expense of Google advertising.
Continual investment is more cost effective than ad hoc project based SEO.

Appreciation

Working with our company is very demanding, and there are many levels of approval to go through for work to be implemented. Carl has always been very responsive and goes beyond the typical scope of any project, providing us with all angles of technical solutions and detailed recommendations for content optimizations.

Jennifer Xiques

Global Head of SEO

Carl's ability to simplify what can seem like complex SEO concepts into actionable items is truly commendable. His clear explanations and justifications for each technical SEO task required post-audit made implementation much easier for the team. We have seen an uplift in our SEO traffic, which can easily be correlated with the deployment of Carl’s recommendations.

Daniel McLoughlin

Head Of Performance Marketing

I first worked with Carl as Marketing Manager at Betfair and have relied on his expertise many times since. His iGaming experience ensured we allocated our team and budget effectively for SEO. Carl's knowledge in sports betting, poker, and casino SEO helped us achieve quick technical wins while implementing a long-term strategy that benefited all products and stakeholders.

Rebecca Shuai

Marketing Manager

His knowledge base expands far beyond SEO having run many successful affiliate sites in his down time. His day-to-day work of planning and implementing SEO strategies for major, FTSE 100 brands was first class. He’ll also know the very latest news on domains, ecommerce and pretty much everything else you’ll wish to mention when It comes to running a successful business online.

David Burgess

Operating Executive

I have worked with Carl for a number of years across different verticals - ecommerce and fintech in particular. Carl understands what is required to deliver long term and sustainable SEO traffic whilst being mindful of other marketing channels and industry regulations. His straight-talking no jargon approach makes him easy to work with. And he's a top bloke to boot.

Will Wynne

Managing Director

At Memrise we have a huge and complex SEO content footprint which had over the years become, frankly, a bit of a mess. Carl did an incredible job at cutting through the complexity and prioritising a series of focused, stepwise actions that led to huge measurable improvements in a short space of time.

Ben Whately

Co-founder & Chief Strategy Officer

Carl has been working with our digital marketing team for a few months and has already added a lot of value. He has provided a lot of useful insights on both the technical and content sides of SEO. He always makes sure the team understands his recommendations and answers any questions very quickly. His audits and presentations are thorough yet easy to understand. We appreciate the effort Carl has put into upskilling our team.

David Berry

Head of Brand and Sponsorship

Carl's SEO expertise transformed Adthena, fixing technical issues and content gaps to increase organic traffic, top ranking positions, and conversions. His strategic thinking, technical knowledge, and user-friendly approach were key. Continuous audits and automated reports made Carl invaluable for robust SEO and growth.

Charlotte Langston

Senior Demand Generation Manager

As someone who has been doing SEO for about 10 years and having worked on companies of all shapes and sizes myself, I can tell the difference between someone who gets their hands dirty and delves into the deepest regions of your site vs an SEO "expert" who pushes a button and runs a site audit report only to tell you you have "12 duplicate title tags." Carl is definitely the former, and whenever I need a fresh set of eyes on my site, I call him.

Brendan Baker

Director of Growth Marketing