Marketplace SEO Audits

Whether a job site, a retail site or a travel booking site, marketplace SEO offers brands a huge opportunity to leverage their listings for heightened organic visibility and revenue when done correctly.

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Experience

What is included?

Services

Inventory management and indexation management of old and expired listings
On-page optimisation of listings and relevant schema markup
Internal linking and category taxonomy of listings to ensure clear and easily navigable site structure
Page speed and performance optimisation particularly on pages with heavy use of JavaScript
Scaling up of technical SEO implementation to provide solutions that can be implemented on a templated basis
Keyword research and content strategy to help on top of the game in the company’s blog, guides or how-tos in relation to the product or service

Scenarios

The brand is an established listings site with a strong brand and following, though is looking at ways it can gain an edge on search engines through optimising its listings
The brand is struggling with thousands of listings pages, some new, some expired, and is looking for a solution in how to manage these from an SEO standpoint in order optimise crawling and indexing of important pages
The brand has a strong user interface though is marred by performance issues across its listings and would like to assess areas to improve this in relation to search rankings and conversions.

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Marketplace SEO differs slightly from ecommerce SEO insofar that depending on the site in question, it is often the vendors that have to optimise their own listings instead of the brand itself.

From an SEO standpoint, brands have to be smart in identifying templated trends to listings such as performance enhancements and internal linking optimisations. Alongside this, keeping on top of competitor activity and maintaining a user-friendly environment above all is paramount to revenue when it comes to marketplace SEO.

Results

Black Friday and Cyber Monday organic revenue doubled YoY.

Achieved market leader status in share of search through prioritisation of key initiatives.

Launched a global multi-website strategy to dominate Google search results.

Improving B2C & B2B user journeys through query intent and optimising internal page signals.

Achieved simultaneous position one rankings for car, home, and life insurance.

Successful multi website domain and brand migration whilst increasing non-brand search traffic.

Other SEO Services

Share of Voice (SOV) Competitor Audits

SGE / AI SEO Audits

SEO Training and Team Coaching

SEO Product & User Experience (UX) Audits

SEO Platform & Technology Audits

SEO Discovery Audits

SEO Channel Alignment Audits

Resolving Google Algorithm Issue Audits

International SEO Audits

Increasing Organic Traffic & Revenue Audits

Fractional SEO Service

Financial Services SEO Audits

Ecommerce SEO Audits

Domain & Website SEO Migrations Audits

Bringing SEO In-House Audits

SEO Audits

FAQs

Is marketplace SEO the same as ecommerce SEO?

The key difference between marketplace SEO and ecommerce SEO is that there is a degree of user-generated content in the form of marketplace listings. Whether this is on hotel booking sites, job listing sites or other sites, brands need to think of ways of optimising the overall experience of these listings through the lens of SEO in order to improve performance.

Is programmatic SEO important in marketplace SEO?

Programmatic SEO is the practice of generating pages at scale that feature certain marketplace listings that may fall under a query such as “cars for sale in Sydney”. While important, programmatically generated pages will need a degree of human input to ensure they don’t fall foul of Google’s spam guidelines.

Appreciation

Working with our company is very demanding, and there are many levels of approval to go through for work to be implemented. Carl has always been very responsive and goes beyond the typical scope of any project, providing us with all angles of technical solutions and detailed recommendations for content optimizations.

Jennifer Xiques

Global Head of SEO

Carl's ability to simplify what can seem like complex SEO concepts into actionable items is truly commendable. His clear explanations and justifications for each technical SEO task required post-audit made implementation much easier for the team. We have seen an uplift in our SEO traffic, which can easily be correlated with the deployment of Carl’s recommendations.

Daniel McLoughlin

Head Of Performance Marketing

I first worked with Carl as Marketing Manager at Betfair and have relied on his expertise many times since. His iGaming experience ensured we allocated our team and budget effectively for SEO. Carl's knowledge in sports betting, poker, and casino SEO helped us achieve quick technical wins while implementing a long-term strategy that benefited all products and stakeholders.

Rebecca Shuai

Marketing Manager

His knowledge base expands far beyond SEO having run many successful affiliate sites in his down time. His day-to-day work of planning and implementing SEO strategies for major, FTSE 100 brands was first class. He’ll also know the very latest news on domains, ecommerce and pretty much everything else you’ll wish to mention when It comes to running a successful business online.

David Burgess

Operating Executive

I have worked with Carl for a number of years across different verticals - ecommerce and fintech in particular. Carl understands what is required to deliver long term and sustainable SEO traffic whilst being mindful of other marketing channels and industry regulations. His straight-talking no jargon approach makes him easy to work with. And he's a top bloke to boot.

Will Wynne

Managing Director

At Memrise we have a huge and complex SEO content footprint which had over the years become, frankly, a bit of a mess. Carl did an incredible job at cutting through the complexity and prioritising a series of focused, stepwise actions that led to huge measurable improvements in a short space of time.

Ben Whately

Co-founder & Chief Strategy Officer

Carl has been working with our digital marketing team for a few months and has already added a lot of value. He has provided a lot of useful insights on both the technical and content sides of SEO. He always makes sure the team understands his recommendations and answers any questions very quickly. His audits and presentations are thorough yet easy to understand. We appreciate the effort Carl has put into upskilling our team.

David Berry

Head of Brand and Sponsorship

Carl's SEO expertise transformed Adthena, fixing technical issues and content gaps to increase organic traffic, top ranking positions, and conversions. His strategic thinking, technical knowledge, and user-friendly approach were key. Continuous audits and automated reports made Carl invaluable for robust SEO and growth.

Charlotte Langston

Senior Demand Generation Manager

As someone who has been doing SEO for about 10 years and having worked on companies of all shapes and sizes myself, I can tell the difference between someone who gets their hands dirty and delves into the deepest regions of your site vs an SEO "expert" who pushes a button and runs a site audit report only to tell you you have "12 duplicate title tags." Carl is definitely the former, and whenever I need a fresh set of eyes on my site, I call him.

Brendan Baker

Director of Growth Marketing