Most businesses will go through a rebrand or redesign at some stage of their lifecycle. From a website perspective, this will likely entail big changes in areas such as platforming, URL structure and even domain names themselves.
Audits.com founder Carl Hendy has spoken extensively about website migrations on the Inside Commerce podcast.
From an SEO standpoint, this can present both a risk and opportunity. A risk in the potential loss in search engine visibility and revenue if not handled correctly, and an opportunity in improving user journeys, site performance and the overall representation of your product and service to your users.
Whether you’re moving domains, re-platforming, or simply embarking on a redesign of your website, we will guide you through the process of safeguarding your existing SEO value and revenue streams while unlocking new opportunities for growth.