SEO Discovery

Understanding the current strengths and weaknesses of a brand’s organic performance to define long term scalable SEO opportunities.

Discuss Project

Experience

What is included?

Services

Share of voice (SOV) competitor analysis
Total addressable market (TAM) opportunity analysis
Benchmarking the full spectrum of organic performance
Prioritisation of long-term impact SEO recommendations
Google algorithmic history audit
Identification of revenue-generating search opportunities
Assessing long-term ROI of SEO investment

Scenarios

The brand is uncertain about investing in SEO
The brand is unsure whether SEO issues exist on their website
The brand requires a clearer picture of current organic performance and does not need an immediate technical SEO audit
The brand requires a Discovery audit to help increase internal SEO budgets

Discuss Project

Before rushing into traditional technical SEO fixes, it is important to understand where visibility issues and algorithmic updates lie and where opportunities exist. The goal is to focus on scalable, long-term solutions that drive acquisition and revenue.

Most SEO recommendations are generic or based on site crawls and therefore add little value to the bottom line. Our focus is on the 10%-20% of SEO recommendations that significantly leverage organic performance.

SEO Discovery recommendations will often be a combination of technical, product, and strategic enhancements that lead to long-term, compounding ROI.

Results

Improving B2C & B2B user journeys through query intent and optimising internal page signals.

Launched a global multi-website strategy to dominate Google search results.

Achieved market leader status in share of search through prioritisation of key initiatives.

Black Friday and Cyber Monday organic revenue doubled YoY.

Achieved simultaneous position one rankings for car, home, and life insurance.

Successful multi website domain and brand migration whilst increasing non-brand search traffic.

Other SEO Services

Share of Voice (SOV) Competitor Analysis

SEO Training and Team Coaching

SEO Product User Experience (UX)

SEO Platform & Technology Selection

SEO Channel Alignment

Resolving Google Algorithmic Filters

Increasing Traffic and Revenue from Organic

Domain & Website Migrations

Bringing the SEO Channel In-House

SEO Audits

FAQs

How can we identify and prioritise the 10%-20% of SEO recommendations that will have the most significant impact on our organic performance and revenue?

Identifying and prioritising the top 10%-20% of SEO recommendations involves a comprehensive audit of your website’s current organic performance, focusing on areas that directly influence acquisition and revenue. This includes evaluating high-impact technical issues, content opportunities, and strategic long term planning. We have access too nearly all SEO tool sets and data and combine this data alongside our teams experience to deliver a discovery confident that provides a clear direction to organic success.

What specific insights will the SEO Discovery audit provide to help us justify and potentially increase our internal SEO budget?

The SEO Discovery audit provides several key insights, including a detailed analysis of current organic performance, identification of visibility issues, and an assessment of algorithmic impacts on your site. The SEO discovery audit includes a comprehensive competitor analysis (Share of Voice) and a Total Addressable Market (TAM) opportunity analysis to benchmark your performance.

Appreciation

Working with our company is very demanding, and there are many levels of approval to go through for work to be implemented. Carl has always been very responsive and goes beyond the typical scope of any project, providing us with all angles of technical solutions and detailed recommendations for content optimizations.

Jennifer Xiques

Global Head of SEO

Carl's ability to simplify what can seem like complex SEO concepts into actionable items is truly commendable. His clear explanations and justifications for each technical SEO task required post-audit made implementation much easier for the team. We have seen an uplift in our SEO traffic, which can easily be correlated with the deployment of Carl’s recommendations.

Daniel McLoughlin

Head Of Performance Marketing

I first worked with Carl as Marketing Manager at Betfair and have relied on his expertise many times since. His iGaming experience ensured we allocated our team and budget effectively for SEO. Carl's knowledge in sports betting, poker, and casino SEO helped us achieve quick technical wins while implementing a long-term strategy that benefited all products and stakeholders.

Rebecca Shuai

Marketing Manager

His knowledge base expands far beyond SEO having run many successful affiliate sites in his down time. His day-to-day work of planning and implementing SEO strategies for major, FTSE 100 brands was first class. He’ll also know the very latest news on domains, ecommerce and pretty much everything else you’ll wish to mention when It comes to running a successful business online.

David Burgess

Operating Executive

I have worked with Carl for a number of years across different verticals - ecommerce and fintech in particular. Carl understands what is required to deliver long term and sustainable SEO traffic whilst being mindful of other marketing channels and industry regulations. His straight-talking no jargon approach makes him easy to work with. And he's a top bloke to boot.

Will Wynne

Managing Director

At Memrise we have a huge and complex SEO content footprint which had over the years become, frankly, a bit of a mess. Carl did an incredible job at cutting through the complexity and prioritising a series of focused, stepwise actions that led to huge measurable improvements in a short space of time.

Ben Whately

Co-founder & Chief Strategy Officer

Carl has been working with our digital marketing team for a few months and has already added a lot of value. He has provided a lot of useful insights on both the technical and content sides of SEO. He always makes sure the team understands his recommendations and answers any questions very quickly. His audits and presentations are thorough yet easy to understand. We appreciate the effort Carl has put into upskilling our team.

David Berry

Head of Brand and Sponsorship

As someone who has been doing SEO for about 10 years and having worked on companies of all shapes and sizes myself, I can tell the difference between someone who gets their hands dirty and delves into the deepest regions of your site vs an SEO "expert" who pushes a button and runs a site audit report only to tell you you have "12 duplicate title tags." Carl is definitely the former, and whenever I need a fresh set of eyes on my site, I call him.

Brendan Baker

Director of Growth Marketing