Share of Voice (SOV) Competitor Audits

Understanding a brand’s current Share of Voice (SOV) within their Total Addressable Market (TAM) across multiple data points.

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Experience

What is included?

Services

Share of voice (SOV) competitor analysis
Share of voice (SOV) current market position
Share of voice (SOV) category marketing position
Total addressable market (TAM) opportunity analysis
Improve business intelligence reporting
Support software selection for SEO reporting of SOV/TAM
Custom share of voice modelling
Data warehouse and API integrations

Scenarios

Identifying gaps in market share versus competitors
A private equity company requires understanding of the organic ‘size of prize’
Identifying new opportunities for organic growth through SOV reporting
Improving reporting visibility of the ‘real’ market position
Understanding share of voice in product/service categories
Maturing current business reporting into BI platforms

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Share of Voice is a metric used to describe how much search engine visibility you have in comparison with your competitors on search queries that matter to your business.

Ensuring you have the right data and analysis on which competitors are outperforming you on important search terms and crucially, where the potential opportunity gaps lie is vital to organic growth.

SEO is an iterative process, and your competitors will be constantly at your heels. By constantly monitoring search visibility and keeping an eye on your competitors as well as emerging trends, we are able to provide priorisited recommendations to ensure that your brand enjoys the SOV it deserves.

Results

Black Friday and Cyber Monday organic revenue doubled YoY.

Successful multi website domain and brand migration whilst increasing non-brand search traffic.

Achieved market leader status in share of search through prioritisation of key initiatives.

Launched a global multi-website strategy to dominate Google search results.

Achieved simultaneous position one rankings for car, home, and life insurance.

Improving B2C & B2B user journeys through query intent and optimising internal page signals.

Other SEO Services

SGE / AI SEO Audits

SEO Training and Team Coaching

SEO Product & User Experience (UX) Audits

SEO Platform & Technology Audits

SEO Discovery Audits

SEO Channel Alignment Audits

Resolving Google Algorithm Issue Audits

Marketplace SEO Audits

International SEO Audits

Increasing Organic Traffic & Revenue Audits

Fractional SEO Service

Financial Services SEO Audits

Ecommerce SEO Audits

Domain & Website SEO Migrations Audits

Bringing SEO In-House Audits

SEO Audits

FAQs

How does a Share of Voice (SOV) competitor analysis and Total Addressable Market (TAM) opportunity analysis help in defining long-term, scalable SEO opportunities for our brand?

A Share of Voice (SOV) competitor analysis helps you understand your market position relative to your competitors by measuring the percentage of overall industry visibility your brand holds in Google search results. This insight reveals areas where your competitors may be outperforming you and identifies gaps in your strategy.

The Total Addressable Market (TAM) opportunity analysis estimates the total market demand for your products or services, providing a clear picture of the potential reach and revenue opportunities. Together, these analyses inform strategic decisions on where to focus SEO efforts for maximum impact, ensuring long-term scalability and growth by targeting the most promising areas for improvement and expansion.

Appreciation

Working with our company is very demanding, and there are many levels of approval to go through for work to be implemented. Carl has always been very responsive and goes beyond the typical scope of any project, providing us with all angles of technical solutions and detailed recommendations for content optimizations.

Jennifer Xiques

Global Head of SEO

Carl's ability to simplify what can seem like complex SEO concepts into actionable items is truly commendable. His clear explanations and justifications for each technical SEO task required post-audit made implementation much easier for the team. We have seen an uplift in our SEO traffic, which can easily be correlated with the deployment of Carl’s recommendations.

Daniel McLoughlin

Head Of Performance Marketing

I first worked with Carl as Marketing Manager at Betfair and have relied on his expertise many times since. His iGaming experience ensured we allocated our team and budget effectively for SEO. Carl's knowledge in sports betting, poker, and casino SEO helped us achieve quick technical wins while implementing a long-term strategy that benefited all products and stakeholders.

Rebecca Shuai

Marketing Manager

His knowledge base expands far beyond SEO having run many successful affiliate sites in his down time. His day-to-day work of planning and implementing SEO strategies for major, FTSE 100 brands was first class. He’ll also know the very latest news on domains, ecommerce and pretty much everything else you’ll wish to mention when It comes to running a successful business online.

David Burgess

Operating Executive

I have worked with Carl for a number of years across different verticals - ecommerce and fintech in particular. Carl understands what is required to deliver long term and sustainable SEO traffic whilst being mindful of other marketing channels and industry regulations. His straight-talking no jargon approach makes him easy to work with. And he's a top bloke to boot.

Will Wynne

Managing Director

At Memrise we have a huge and complex SEO content footprint which had over the years become, frankly, a bit of a mess. Carl did an incredible job at cutting through the complexity and prioritising a series of focused, stepwise actions that led to huge measurable improvements in a short space of time.

Ben Whately

Co-founder & Chief Strategy Officer

Carl has been working with our digital marketing team for a few months and has already added a lot of value. He has provided a lot of useful insights on both the technical and content sides of SEO. He always makes sure the team understands his recommendations and answers any questions very quickly. His audits and presentations are thorough yet easy to understand. We appreciate the effort Carl has put into upskilling our team.

David Berry

Head of Brand and Sponsorship

Carl's SEO expertise transformed Adthena, fixing technical issues and content gaps to increase organic traffic, top ranking positions, and conversions. His strategic thinking, technical knowledge, and user-friendly approach were key. Continuous audits and automated reports made Carl invaluable for robust SEO and growth.

Charlotte Langston

Senior Demand Generation Manager

As someone who has been doing SEO for about 10 years and having worked on companies of all shapes and sizes myself, I can tell the difference between someone who gets their hands dirty and delves into the deepest regions of your site vs an SEO "expert" who pushes a button and runs a site audit report only to tell you you have "12 duplicate title tags." Carl is definitely the former, and whenever I need a fresh set of eyes on my site, I call him.

Brendan Baker

Director of Growth Marketing