Enter a Name or Term
The entity Google knows. For example: your brand, a product, or a person.
Confirm Recognition
See if Google officially recognizes your brand, product, or key people as a distinct entity in search. Without this, it’s harder to appear in key results.
Validate Signals
Check that your schema, structured data, and key signals are telling Google the right story about your business. Misalignment here can limit visibility.
Benchmark Competitors
Compare how competitors appear in Google’s Knowledge Graph. Spot gaps or missed opportunities to strengthen your own presence.
Strengthen Results
A solid entity foundation improves your chances of showing up in AI-driven answers, rich results, and other advanced search features.
When to run a search
When is the right time to run a search?
Use this tool at key points in your SEO or content workflow to stay ahead of issues and uncover gaps.
During SEO audits
Quickly validate entity signals for your own brand or portfolio companies.
Support Knowledge Panels & AI
Stronger entity signals improve your chances of visibility in AI-driven results.
Frequently asked questions
Have questions?
We have answers.
What exactly does this tool show me that a normal Google search doesn't?
A standard Google search shows you the rendered Knowledge Panel – the box that appears on the right side of results. This tool queries the Knowledge Graph API directly, which means you see the raw entity data Google holds: the entity type classifications, relevance scores, schema types, linked descriptions, and image sources. It’s the difference between seeing the front of house and seeing the database behind it. Useful for validating whether Google recognises your brand as a distinct entity, checking what schema types it associates with you, and comparing your entity profile against competitors.
My brand doesn't appear in the results - does that mean Google doesn't know we exist?
Not necessarily. The Knowledge Graph API returns entities Google has high confidence about – well-established brands, people, places, and organisations with strong signals across multiple sources. If your brand isn’t showing up, it usually means Google hasn’t built enough confidence to classify you as a distinct entity yet. The fix is strengthening the signals: consistent structured data (especially Organization schema), a Wikidata entry if you don’t have Wikipedia presence, consistent NAP data across directories, and authoritative mentions in major publications that reinforce what your brand is and what it does.
How does Knowledge Graph relate to appearing in AI search results?
Directly. Google’s AI Mode, ChatGPT search, and other LLM-powered experiences all rely on entity understanding to generate answers. If Google has a strong, well-classified entity profile for your brand, you’re more likely to be cited, referenced, or recommended in AI-generated responses. Think of Knowledge Graph as the foundation layer – it’s how search engines and LLMs understand what your brand is, what category you belong to, and how you relate to other entities. Weak entity signals mean AI systems are less likely to surface you, even if your traditional rankings are strong.
How does Google’s Knowledge Graph impact search results?
Search results can be impacted by displaying a large, detailed Knowledge Panel in the right-hand side, either generated by Google’s understanding of the entity around the search query or by local SEO listings.
Depending on the nature of the query, Knowledge Graph can also impact search results by showing a rich snippet from an article which is deemed to contain the best answer to satisfy the query.
For example, a search for “richest companies in the world” will return a featured snippet result gathered from various sources around the world detailing a number of companies around this query.
Can I use this for competitor research?
Yes, and it’s one of the most practical use cases. Search for your competitors and compare their entity profiles against yours. Check whether they have richer entity classifications, stronger relevance scores, or more detailed descriptions. If a competitor has a well-developed Knowledge Graph presence and you don’t, they have a structural advantage in Knowledge Panels, rich results, and AI-generated answers that won’t be closed by traditional SEO tactics alone. It helps you identify where you need to invest in entity-level signals rather than just page-level optimisation.
What should I actually do with the results once I have them?
Start with the basics: does Google classify your entity correctly? Is the description accurate? Are the schema types right? If anything is off or missing, that’s your first priority – fix your Organization schema markup, update or create your Wikidata entry, and ensure your brand information is consistent across the sources Google pulls from. If your entity profile is solid, use the tool to audit key people in your organisation (especially for EEAT signals), check product or service entities, and benchmark against competitors. For most SEOs, the biggest actionable insight is simply knowing whether the entity foundation is in place or whether there’s a gap that needs closing before any amount of content or link building will move the needle.
What to do with the results
How do I turn search results into next steps?
Once you run a search, the results show how Google identifies your brand, product, or content. Use that data to strengthen your SEO and visibility.
Further Reading
Recommended reading for deeper Knowledge Graph insights.
Introduction to the Knowledge Graph API
The Google Knowledge Graph API reveals entity information related to a keyword, that Google knows about. This information can be very useful for SEO – discovering related topics and what Google believes is relevant. It can also help when trying to claim/win a Knowledge Graph box on search results. The API requires a high level of technical understanding, so this tool creates a simple public interface, with the ability to export data into spreadsheets.
Understanding the search results
- Relevancy Score: How relevant Google thinks this entity is to your search term. Higher numbers indicate more confidence.
- Description: A short description of the entity.
- Types: The entity’s object Schema.org types. More information on this on the Schema.org website.
- View on Google: Preview the information box that Google sometimes displays to the right of search results. This special URL is generated using the entity’s unique ID.
- Detailed Description: A detailed description of the entity. At this time, these seem to always be sourced from Wikipedia. After the description, links to the source article (Wikipedia) and license are listed.
- Image: As with the description, this appears to always be taken from Wikipedia.
- Image (URL): Google-hosted copy of the image. These are usually small and heavily compressed.
- Image (Source): The image’s Wikipedia media page. Typically this will have much higher-quality versions of the image.
- Image (License): A link to the image’s license and usage information.
Further reading
- A Layman’s Visual Guide To Google’s Knowledge Graph Search API – Search Engine Land
- What Are Entities & Why They Matter for SEO – Search Engine Journal
- Answering Questions using the Knowledge Graph – Bill Slawski
- Entity Extractions for Knowledge Graphs at Google – Bill Slawski
- Guide to the Knowledge Graph – Google Inside Search
- Discussion of the Knowledge Graph API Release – Hacker News
- How to Check If You’re an Online Entity – Knowledge Graph Search API – Elite SEM
- Entity Associations with Websites and Related Entities – SEO by the Sea
- Google Releases Long-Awaited Knowledge Graph API – SEO Skeptic
- Google Knowledge Graph Search API Documentation – Google