United Kingdom, June 2026
Which brands lead money transfer in AI search in the United Kingdom?
Wise leads what AI recommends for money transfer in the UK, but 14% of the citations go to affiliate and comparison sites rather than the providers.
A snapshot of who AI is recommending right now, not a fixed ranking.
The exact prompt we asked
I need to send money abroad from the UK with the best exchange rate and low fees. Which money transfer services are best? Give me a ranked top five of named providers, each with a one-line reason.
Asked to ChatGPT, Gemini and Google AI Overviews, up to 100 times each. Everything below is measured from their answers.
The short answer
Wise is the clear money transfer pick in the UK. ChatGPT leads with Wise 94% of the time, Gemini 64% of the time, and Google AI Overviews names it every time at 100%. The three engines share Wise and Revolut, though they agree on only 40% of their top five overall.
How consistent is the answer?
ChatGPT
Gemini
Google AI OverviewsDo the engines agree?
ChatGPTGeminiGoogle AI Overviews
Wise
Revolut
Atlantic Money
OFX
Remitly
Western Union
Xe
Currencies DirectEach cell shows where an engine ranks that brand. Blue rows are the brands every engine puts in its top five.
Recommendation share of voice
Which brands AI names
Share of runs each brand was named, by engine. Google showed an AI Overview in 93% of searches; its bars are measured over the runs where one appeared.
ChatGPT
Wise99%Revolut99%Xe78%OFX76%Atlantic Money48%Remitly40%
WorldRemit18%Western Union5%
TransferGo2%Gemini
Wise84%Revolut84%Atlantic Money81%Remitly69%Currencies Direct51%Xe39%OFX6%Google AI Overviews
Wise100%Revolut100%Western Union100%Remitly100%OFX98%Who wins the citations
What kind of sites get cited
This is what AI links to as its sources, which is not the same as the brands it names above. AI often recommends a provider by name but sends the citation to a publisher or affiliate instead, so “First-party brand” means a link to the provider’s own website. Here is the mix by engine.
ChatGPTGeminiGoogle AI OverviewsWhat the answers are really about
The themes behind the recommendations
Looking past the brand names, these are the concepts and buyer intent the AI answers kept returning to for this product. Each finding starts with what the engines foreground, then what it means for you.
UK money transfer answers are a lesson in the real exchange rate. The models separate the rate from the fee and judge providers on the all-in cost.
The real mid-market rate is the benchmark
Answers anchor on the true mid-market rate and how far a provider marks it up. Buyers learn the rate hides the cost, which rewards providers that pass through the mid-market rate transparently.
Total cost beats advertised fees
The models combine the spread and the fee rather than quoting either alone. A low headline fee will not win if the rate is poor, so transparent all-in pricing is the edge.
Transfer size changes the recommendation
Small versus large transfers shift which provider is named. The AI segments by amount, so providers strong on large transfers or on small ones should say which.
Questions
People also ask
Which brands lead money transfer in AI search in the UK?
Wise. All three engines lead with Wise, including Google AI Overviews at a 100% top-pick rate.
How consistent is AI when you ask for the best Money transfer?
Consistent at the very top but mixed below it. The engines share 40% of their top five, with Wise and Revolut common to all.
What kind of websites does AI cite for Money transfer?
Brand-owned sites lead at 42%, with affiliate pages at 20% and aggregators at 14%.
More reports
Other United Kingdom products in AI search
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