Is Adobe Commerce Cloud any good for SEO?
Like many other modern popular ecommerce platforms, Adobe Commerce Cloud has an array of SEO functionalities and considerations for businesses mindful of SEO in their ecommerce ventures.
Whether you’re considering investing in BigCommerce, Shopify or Adobe Commerce Cloud, making sure your online store has the levels of visibility it deserves, along with the desired flexibilities is paramount.
Adobe Commerce Cloud will allow your SEO team to influence core elements such as meta data, sitemaps and URL naming, as well as the ability to connect key third-party platforms such as Google Analytics and Google Tag Manager.
Adobe Commerce Cloud is also known for its strong performance aspects and mobile/device friendliness, a vital factor in encouraging users to convert while visiting your online store.
Do I need to set up SEO for my Commerce Cloud store?
Like many other ecommerce platform providers, Adobe Commerce Cloud will automatically assist you in the set-up of various SEO elements such as XML sitemap generation, and will take care of a variety of performance and page speed areas once the codebase itself is installed.
However, your team will still need to make sure they make the most out of the built-in SEO features of Adobe Commerce Cloud to make sure all your key commercial pages are optimised for SEO visibility. This includes areas such as URL and site architectures, key on-page SEO elements and the installation of third party platforms such as Google Search Console and Google Analytics.
Do I need to install an app for SEO to work on Commerce Cloud?
Like many CMS, ecommerce-centric or otherwise, Adobe Commerce Cloud has a vast library of apps available in its marketplace for you to customise your online store to include the customer-facing or back-end facing features you and your team desire. Some of these are free, while some are paid.
As with any app or extension, there may come risks of unnecessary third-party code (as well as security issues among other things). While a quick search for “page speed performance” apps within the marketplace may present a list of potential plug and play options, some of these apps or extensions may conflict with other code on your site.
So in short, you don’t need to install an app for SEO to work well on your Adobe Commerce Cloud site. Some carefully-selected apps may help improve performance and unlock certain functionalities, though these need to be considered with thought.
Ideally, your in-house SEO and development team should have all the tools and expertise in place to ensure SEO growth without the need for apps.
Do I need an agency/consultant to set up my Commerce Cloud SEO?
Like many other popular CMS, Adobe Commerce Cloud aims to be as user friendly as possible, so that in-depth developer knowledge isn’t required to start building out site content. Adobe also offers plenty of resource guides and how tos to help set this up.
You may want to consider hiring an agency or consultant if you don’t have existing SEO or content marketing expertise already within your business. If you are moving over to Adobe Commerce Cloud from a previous CMS and have a savvy, trusted digital team that have managed your online shop content for some time, then they should be able to familiarise themselves with the platform.
If this isn’t the case, or indeed if you are starting a site build from scratch, then you may want to invest in a specialist to ensure setup is optimum from day one.
What are the alternatives to Commerce Cloud for SEO?
There are a number of alternative ecommerce platforms on the market that are worth considering if Adobe Commerce Cloud doesn’t turn out to be suitable for your business.
Shopify is a popular ecommerce platform that performs well for SEO, with a range of apps and plugins to help your efforts. WooCommerce and BigCommerce are also another two players that are user-friendly and offer plenty of built in SEO features.
Outside of ecommerce specialist CMS, broader, all-purpose providers such as WordPress and Squarespace are worth a look in, while Wix has been coming on leaps and bounds in its SEO capabilities over the years.
Who are the best SEO agencies for Commerce Cloud websites?
Adobe Commerce Cloud separates its approved partners into “solution partners”, “technology partners”, and “amplify partners”. These can all be viewed on their main partner page, with the recommended agencies specialising in creative and digital strategy (solution), development and implementation (technology) and wider marketing (amplify).
Within each of these sections, you will be able to filter by location, sector, and company size among other things to help you narrow down a list of potential suitors.
Aside from this, a quick Google for terms such as “Adobe Commerce Cloud SEO Agency” can help you broaden the search.
How does Commerce Cloud SEO compare to Shopify for SEO?
Shopify has come along very far in terms of its SEO capabilities and certainly stands alongside Adobe Commerce Cloud in terms of SEO performance, with perhaps the latter traditionally being stronger in this department.
Adobe’s stronger “tradition” in SEO does put it in decent stead, and as a result arguably has more flexibility and a broader app and plugin base.
How do I improve the SEO performance of my Adobe Commerce Cloud website?
In ways similar to how your team may continue to optimise your online store on Shopify, BigCommerce, or any other CMS for that matter, improving SEO performance for Adobe Commerce cloud is an ongoing, iterative and holistic activity.
With ecommerce in mind, a factor for your team to be mindful of is to make use of Adobe Commerce Cloud’s site structure functionalities to ensure that your online store is built in a logical manner that is easily navigable, user friendly and easy for search engine bots to traverse.
SEO improvement is a continual process, whether this is building out new product or guide content on your ecommerce store or improving the performance of your existing inventory. A quick win, if your team have yet to do so, is to look at structured data implementation on your product inventories with a view to gaining rich snippet results.
Adobe Commerce Cloud SEO Case Study
Well-known mobile phone ecommerce store sees 17% conversion rate improvements after migrating to Adobe Commerce Cloud.
Problem: An established UK brand in the mobile phone space was struggling with its out of date, custom-built ecommerce platform that was hindering its marketing teams in improving its SEO performance among other things. The site was also suffering greatly from page speed performance issues.
Solution: After identifying Adobe Commerce Cloud as a suitor, this enabled the business a much greater degree of freedom when it came to control of its assets, and the team was able to deliver personalised ecommerce experiences that performed well from an SEO standpoint, improving conversions drastically.
