Netsuite SEO

Is NetSuite any good for SEO?

NetSuite, like many other ecommerce platforms, others businesses use various means to optimise their ecommerce pages to improve search rankings. This includes various elements your SEO and marketing teams will need to influence to achieve this, such as meta data, URL naming, structured data, sitemap management, analytics integration and more. 

NetSuite, like Adobe Commerce Cloud, is a cloud based ecommerce solution that is suited towards large, enterprise level businesses and offers a whole host of products and services such as its own analytics, accounting, CRM tools and even the ability to connect to other point of sale systems such as Shopify, BigCommerce and WooCommerce.

Being a major player in the web solutions field, there is plenty of documentation on SEO best practices for NetSuite, both on its own site (owned by its parent company, Oracle) and elsewhere on the web, with countless guides and walkthroughs provided by agencies and SEO publications. 

The enterprise-level solutions and flexibility in offering connectors to other ecommerce systems such as those listed above gives NetSuite a real potential edge in terms of what it can achieve for SEO.  

Do I need to set up SEO for my NetSuite website?

NetSuite provides businesses plenty of fields to set up their SEO specifics for their ecommerce pages, and has a detailed section within their own guide content on how to interpret this. 

If your business is migrating to NetSuite from a previous ecommerce CMS, or are building out your online store from scratch with NetSuite as your chosen platform, then make sure your SEO team use this as an opportunity to thoroughly comb through each SEO element in relation to each page, to ensure that the right commercial keywords are targeted and that various elements such as structured data are taken full advantage of.      

Do I need to install an app for SEO to work on NetSuite?

Like many other large ecommerce platform providers, NetSuite offers the ability for businesses to install a variety of plugins or applications to customise their sites as they please.

While the platform should have all you need to complete all the necessary essential SEO tasks, there are additional marketing plugins that could complement your SEO efforts and help improve your revenue via this channel. For example, the NetSuite WordPress Plugin could be a useful addition if your team are familiar with content creation using WordPress, which could help scale up your efforts more effectively. Similar plugins can be used for businesses managing online stores on WooCommerce, Shopify or BigCommerce as well.

Aside from necessary productivity and workflow enhancements to help increase revenue, always make sure your team is mindful of the plugins they install on your NetSuite sites, and third-party code can impact performance and conflict with other site functionality. 

Be sure to check that your in-house team doesn’t have the existing solutions or expertise to solve a particular problem that a plugin may offer.  

Do I need an agency/consultant to set up my NetSuite SEO?

Given that NetSuite is more geared towards large infrastructure, enterprise-level ecommerce projects, it is highly recommended to seek relevant expertise so that you’ve got a dedicated set of hands looking after all things SEO. 

While set-up within the platform environment should be relatively straightforward and understandable to most experienced content marketing teams, you will likely require on-going assistance and optimisation on the various elements of your NetSuite site’s SEO as you continue to grow and scale. 

Allowing a trusted partner that is familiar with NetSuite SEO to take the reins and move things forward while the rest of your core team focuses on conversion and revenue growth is a worthwhile investment.

What are the alternatives to NetSuite for SEO?

There are plenty of ecommerce platform providers out there, however when it comes to NetSuite alternatives, you may want to consider focusing on the best enterprise ecommerce SEO options.

Adobe Commerce Cloud is well positioned to compete with NetSuite from an SEO standpoint, as is Shopify Plus. Adobe Commerce Cloud may trump NetSuite on its analytics and data-led solutions while Shopify Plus may be more user friendly and customisable from a content template point of view. BigCommerce can also be looked at as a potential NetSuite alternative, given its leading built-in SEO features and rich feature sets.

If your team are keen on exploring a headless ecommerce platform for your enterprise efforts, then Spryker may be worth a look in as well.   

Who are the best SEO agencies for NetSuite websites?

NetSuite has a vast library of accredited partners listed on their website. As with many large ecommerce solution providers, businesses can filter by location partner type to explore possible agencies to work with.

While accredited partnership is favourable, most solid, trusted SEO agencies who know they’re way around ecommerce SEO in general can be considered as legitimate partners in your NetSuite SEO ventures.   

How does NetSuite SEO compare to Shopify SEO?

Both NetSuite and Shopify offer businesses plenty when it comes to SEO solutions, and ultimately the choice will likely come down as to which is the best fit for your business.

NetSuite is traditionally geared towards large, enterprise level businesses who may require investment in some of the many affiliate products and services that NetSuite offers. Shopify, in the form of Shopify Plus, can certainly handle enterprise level ecommerce activity and, being a fresher solution in the industry, may have the edge on user friendliness, ease of use and scalability.  

From a pricing standpoint, NetSuite is the more expensive investment upfront, with pricing plans based on tailored needs depending on the scenario in question. This can be impacted by the number of user seats, data storage and customisation In contrast, Shopify offers a plan-based pricing structure which allows you to make decisions on monthly costs on a rolling basis. 

How do I improve the SEO performance of my NetSuite website?

As with any ecommerce SEO venture, improving SEO performance on your NetSuite website is about strategically smart and iterative approaches that focus on improvement on commercial product pages that bring in revenue.

Having set up your NetSuite site with all your desired apps, plugins and customisation from an SEO standpoint, be sure to utilise NetSuite’s array of data and analytics offerings to monitor SEO performance on key pages that are trying to improve search visibility on. 

Common performance issues on enterprise ecommerce sites can be around page speed and performance which can be a significant impact on the bottom line. As you grow your ecommerce site and scale through NetSuite, make sure your team are keeping a keen eye on site performance and user behaviour as they land and interact with your site. Good visibility in search rankings is one thing, though onsite conversation rates can be heavily impacted by poor UI and page performance. 

Netsuite SEO Case Study

Footwear retailer achieves 5 year £100m revenue growth goal through use of NetSuite as ecommerce platform.

Problem: An established UK footwear brand was looking for an enterprise ecommerce platform provider to help accelerate their growth and move beyond the constraints of their existing platform.

Solution: Moving to NetSuite, the brand was able to manage its inventories globally and with ease across its international website variations. NetSuite customisable CMS, plugin and omnichannel solution offerings allowed the brand to create a user friendly website and digital ecosystem that saw the brand achieve £100m in revenue over a 5 year period.

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